Kinsta

04/01/2026

For a long time, saying yes felt responsible. More projects, more revenue so what's not to like?

Well, the answer came gradually... The wrong clients. Worn-out teams. A growing sense that the business was busy but not moving forward.

"It felt risky to draw the line," said Tim Kelsey. But at some point, not drawing it hurt more.

See how agencies are finding their footing in Figured it out (mostly) ⬇️
https://ow.ly/mBIx50YfhsY

03/31/2026

We're coming off our best year yet, and we're still taking it in. 🥹

60% customer growth. 65,000 new sites. Customers in 128 countries. And the #1 spot in G2's 2026 Best Software Awards for web hosting.

But what has us most excited is who we get to keep building for: the agencies, enterprise teams, small businesses, and developers who trust us with their most important WordPress work.

On behalf of all of us at Kinsta, thank you! Can't wait to show you what we build next. 😉

🔗 https://ow.ly/hvLE50YBsbA

03/31/2026

Posting more used to feel like the obvious fix. Lately, it’s had the opposite effect.

As feeds fill up with AI-written content, what stands out is personality.

Here's why these Pronto stopped trying to out-publish everyone else ⬇️
https://ow.ly/7jyL50YfhMv

03/25/2026

As AI becomes part of everyday agency workflows, the most important thing isn’t which tools you use. It’s the judgment behind them, the ownership taken, and the results delivered.

The question isn’t “was this AI-generated?” It’s “was this done thoughtfully, with accountability?”

As Tim put it, AI doesn’t remove responsibility. It raises the bar.

Check out AI, without the hype here ⬇️
https://ow.ly/KXu850Yfhg4

03/23/2026

The real cost wasn’t raising prices.

It was waiting too long to do it.

Tim Kelsey shared how Pronto held off out of fear, only to realize the bigger risk was staying put. Clients didn’t push back. Margins did.

➡️ https://ow.ly/a59a50Yfhp2

03/18/2026

Not every niche comes from a positioning exercise.

Sometimes it shows up when the same kind of client keeps pulling you along to their next job, their next company, their next problem.

That’s often a signal worth paying attention to.

Fixel didn’t set out to pick a niche. They followed the work they were already doing well, and that choice shaped everything that came after.

If your strongest work keeps showing up in the same place, that might be your signal.

→ See how it played out in Figured it out (mostly): https://ow.ly/osoo50YfhyT

03/17/2026

📣 Premium agencies don’t win by doing more work.

They win by removing uncertainty for clients and for themselves. When a site goes down or traffic spikes, are your clients confident you’ve got it handled, or do they start worrying?

If they’re chill, you’re already doing premium work. Make that visible and price it accordingly with this guide. ⬇️
https://ow.ly/ilzv50YbA5m

03/16/2026

For Eddie Wise of 40Q, some of the strongest leads didn’t come from campaigns. They came from people.

Across these conversations, the same pattern kept showing up. Partnerships, referrals, and long-standing relationships drove more reliable growth than paid acquisition alone.

Here's why ⬇️
https://ow.ly/Gjjf50YuPV1

03/05/2026

When people talk about downtime, they usually mean the dramatic kind. The site is completely offline, alarms are going off, and everyone agrees something is wrong.

In reality, downtime exists on a spectrum.

There’s the obvious version, often called hard downtime. The site won’t load, transactions fail outright, and marketing traffic hits a dead end.

Then there’s the quieter version: soft downtime. The site is technically “up,” but pages crawl, checkouts hesitate, and key actions fail just slowly enough to avoid setting off alarms.

That’s where the real cost hides. If your site struggles during peak traffic, you’re losing revenue, trust, and momentum long before anyone calls it an outage.

Here’s what downtime is really costing you ⬇️
https://ow.ly/bj3R50YarSk

03/03/2026

When teams talk about downtime, the conversation usually starts with lost revenue.

Fair. That number’s easy to point at.

But it’s almost never the part that does the most damage. Here's what it’s actually costing you (beyond the obvious) ⬇️

Website downtime costs more than lost sales. Learn the hidden SEO and trust impacts and how managed hosting like Kinsta prevents them.

03/02/2026

Growth has a funny way of showing up.

Several agencies in this series thought the answer was adding more. It wasn’t. Growth came when they narrowed their focus.

Once their positioning got clearer, everything else followed. Decisions were easier. Sales conversations were simpler. The work itself improved.

If your services are hard to explain or feel overly complex, this one’s worth a look. 👀

🔗 https://ow.ly/nwLp50Yo16V

02/26/2026

Growth feels good.
Not so much when it’s the one calling the shots. 😬

Tim Kelsey shared how Pronto was scaling fast before they paused to ask whether that direction actually made sense. By then, the pressure was already there. So, here's what they did. ⬇️

If you’ve ever had to recalibrate mid-growth, this is for you: https://ow.ly/owKj50Yks0u