06/08/2021
Jeff Bezos the Rocketman
The amazon Billionaire and founder of the space travel company Blue Origin said that he would be a passenger on the maiden crewed flight of Blue Origin's New Shepard on July 20.
"Ever since I was five years old, I've dreamed of traveling to space," Bezos said in an Instagram post on Monday. "On July 20, I will take that journey with my brother. The greatest adventure, with my best friend."
Now how is that for a Big Hairy Audacious Goal? At age 57, that sounds to me like a BHAG he created for himself 52 years ago.
Many years ago, in his garage, it was also audacious to dream of having every book ever printed in any language available to all in less than 60 seconds. That spawned Amazon.
Equally audacious, Jeff Bezos once said that its ultimate goal (or BHAG) is to make it 'irresponsible' not to be a Prime Member. Today the Amazon Prime Streaming Service is the second-largest streaming service behind Netflix.
For the fun of it, think now of one or two big, hairy, audacious goals you might want to pursue; one for your business and one for you personally.
In my next Strategy Ex*****on Tip— I'll tell you to begin working on making your BHAG a reality.