Future of Fitness

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Future of Fitness

We are putting a shoulder into the fitness industry and pushing it forward into the modern digital age.

Eric Malzone - Co-Founder of Certified Course Creation, interviews the brightest movers and shakers in the fitness industry.

25/07/2024

Don Faul took the reins as at CrossFit in 2022 amid challenging times, but his leadership is proving to be the guiding force steering the brand back on track with a fresh vision for the future. A retired United States Marine Corps platoon commander, Don brings a wealth of experience from tech giants like Google, Facebook, and Pinterest.

In a recent conversation, we span pivotal topics shaping CrossFit's future:

👉🏼 Vision for CrossFit: Don's focus is on revitalizing the brand with accessibility, community support, and inclusivity at the forefront, while preserving its core values.
👉🏼 Affiliate Support: New initiatives aim to equip gym owners with the skills needed for long-term success and sustainability.
👉🏼 Innovations in Training: Cutting-edge technologies are being integrated to enhance training safety and effectiveness for participants worldwide.

With CrossFit now owned by Berkshire Partners, the streamlined leadership team is driving profitability and growth, boasting over 13,000 gym affiliates globally and promising prospects for 2024.

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06/05/2024

Robb Wolf is a former research biochemist, 🚀2X🚀 New York Times/Wall Street Journal Best-selling author (𝑻𝒉𝒆 𝑷𝒂𝒍𝒆𝒐 𝑺𝒐𝒍𝒖𝒕𝒊𝒐𝒏 and 𝑾𝒊𝒓𝒆𝒅 𝑻𝒐 𝑬𝒂𝒕), and co-founder of the electrolyte brand Drink LMNT. Over my 16-yr career in the fitness/wellness space, I’ve consistently leaned on Robb’s informed insights on nutrition science, entrepreneurship, and media influence.

With his characteristic blend of humor and deep knowledge, Robb shared his journey with LMNT and how a personal need led to creating products that address a massive gap in the market for high-sodium electrolytes. This necessity turned into a thriving business that intelligently navigates the wellness landscape by emphasizing transparency and quality, without succumbing to industry hype.

We also touched on the controversial topic of hashtag medications, a class of drugs used for managing diabetes and weight loss. Robb opened up about the potential societal benefits and the complexities involved with such treatments. His nuanced take highlighted the balance between modern medicine's capabilities and its limits, urging a thoughtful consideration of both.

Additionally, Robb recounted his multiple experiences on The Joe Rogan Experience one of the most influential platforms in modern media. He provided insights into the impact of such exposure and the responsibility it carries. It was a behind-the-scenes look at how significant appearances like these can shape public discourse in health and wellness.

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