Alley Business Communications, LLC

Alley Business Communications, LLC Welcome to Alley Business Communications! Have a Q? Post it here, and we'll brainstorm together. You need a PR Partner. You need Alley Business Communications.

Here you'll find strategies and tips for reaching your communications goals via traditional media, social media and other marketing/PR activities. Need a master public relations strategy to reach and engage your audiences? Want to polish up your team’s marketing collateral or develop new media materials? Looking for a resource to plan, write and manage your social media properties? We provide stra

tegic public relations counsel, and comprehensive editing and writing services for a range of businesses and not-for-profit organizations. With a decade of experience in public relations and marketing communications, we specialize in partnering closely with clients, serving as a highly professional, collaborative and effective extension of your team. Tell us what you want to accomplish. We’ll create a dynamic PR strategy, burnish your existing content, or craft new communications materials to help you reach your goals.

Very true...
12/04/2012

Very true...

At our agency we create about 30% of the direct mail we used to do. There’s no logical reason for the drop but there are a few dozen other reasons and they all center on the Internet. I’ve started speaking at various marketing events again - I enjoy it and [...]

Great communication starts with sound writing fundamentals. Here are links to several interesting stories about writing ...
09/28/2012

Great communication starts with sound writing fundamentals. Here are links to several interesting stories about writing and skill development. My fave is the point about teaching students to write analytical pieces about specific topics -- those are the skills that will most likely carry over into professional life.

When a Staten Island high school swapped creative writing for analytical essay writing, graduation rates skyrocketed and test scores increased. Plus, what does the word ‘grammar’ even mean? Are book bloggers destroying literature? And more.

Absolutely love this infographic comparing social media platforms, and outlining initial steps to get up and running on ...
04/05/2012

Absolutely love this infographic comparing social media platforms, and outlining initial steps to get up and running on them.

It's always good to know what outlets you should be using in order to get your message out. However, right when you think you have mastered the trade of

Best April's Fools headlines of the day!
04/01/2012

Best April's Fools headlines of the day!

The seven-character change is expected to save Twitter $1.4 billion this year.

03/27/2012

Love this Pinterest/blogger outreach case study by Kotex.

Have you incorporated blogger outreach into your PR 2.0 toolbox? I’ve written extensively about blogger relations as a key tactic for brands looking to excel in a social world. An extension of this type of outreach, brands are creating experiences that bridge the digital/physical divide. For example...

Guest blogging is a great tool to promote yourself and your business, and drive traffic to your blog. But you've got to ...
03/27/2012

Guest blogging is a great tool to promote yourself and your business, and drive traffic to your blog. But you've got to be smart about it - do your homework and make sure your target and your pitch are on point.

Blog post at Ari Herzog : The top navigational bar of this blog makes it very clear that guest blog posts are accepted. I want you to write for me. But reviewing the [..]

No matter how good your writing is, there's always room for improvement. Here, the ABC's of creating engaging copy.
03/14/2012

No matter how good your writing is, there's always room for improvement. Here, the ABC's of creating engaging copy.

Five universal writing tips for everyone from business professionals to copywriters, academic researchers and even kindergarteners.

Looking for some innovative ways your business can Pinterest (that don't involve wedding dresses or cute kid crafts)? Re...
03/14/2012

Looking for some innovative ways your business can Pinterest (that don't involve wedding dresses or cute kid crafts)? Read on...

Recently the uber public relations and communications news source, Ragan Communications, launched two wonderfully simple and universal new endeavors on Pinterest and Google+.

Need to get the word out about your business, product or organization? Here are some ways to earn coverage while someone...
03/14/2012

Need to get the word out about your business, product or organization? Here are some ways to earn coverage while someone else does the heavy lifting...

Lately there’s been a lot of talk about Newsjacking, a new book by David Meerman Scott that details ways to inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself.

http://alleybc.com/google-vs-facebook-social-media-cage-match/
03/14/2012

http://alleybc.com/google-vs-facebook-social-media-cage-match/

If you live in Fairfield County, CT and you weren’t at the great local networking group FairCo TEEM’s Social Media Cage Match earlier this month, you missed a verbal showdown so fierce that Facebook and Google+ proponents nearly drew blood in defense of their platforms.

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Wilton, CT
06897

Telephone

206-913-8663

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