TrueLook Construction Cameras

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TrueLook Construction Cameras TrueLook Construction Cameras deliver the most advanced feature set in the industry.

TrueLook is the only construction camera company to include remote live viewing, custom time-lapsing, and Intelligent Security standard on every camera. For over 20 years, TrueLook has pioneered new construction camera technologies, beginning with one of the world's first Pan-Tilt-Zoom cameras. Their cameras capture over 50,000 construction time-lapse photos every day across the U.S. and Canada and have delivered more than three billion images to 100 million users.

11/04/2026

A superintendent's and PM's days are full of moving parts: crews, deliveries, inspections, and a steady stream of calls. By the time the daily log comes around, a lot of equipment has come and gone, and having a dated record to work from makes that part of the job easier.

TrueAI Equipment Detection from TrueLook recognizes around 55 types of equipment and tells individual machines apart. It logs the dates and times each one is on site, with photos, giving PMs and supers a reference they can pull up anytime.

Ways teams put that record to work:

1. Fill in the daily log with a dated list of what was on site, with photos attached.

2. Match a rental invoice against the days that specific machine was on the job.

3. Confirm the excavator arrived before committing Wednesday’s dig crew.

4. Show a sub exactly which days their lift was on site when a back-charge comes up.

5. Get an alert when a loader moves at 11 p.m. on a Saturday, with recorded footage of what happened.

Equipment questions often come up weeks after the fact, from accounting, a rental company, or a sub. A photo-backed log means the team has the answer ready when they do.

Book a demo to see it on your jobsite: https://truelook.pulse.ly/knlj0ewebq

October at TrueLook was busy... between launching the new website, working on new products, new TrueAI features, and mor...
11/03/2026

October at TrueLook was busy... between launching the new website, working on new products, new TrueAI features, and more, our teams have been working extremely hard.

However, that didn't stop us from taking a little bit of time to give back to the community.

A few of us stepped away from our desks for an afternoon to help the Ronald McDonald House of Winston-Salem get ready for their luminary fundraiser.

The team spent the last hot day of the year filling and lining up luminary bags, and we had a great time doing it.

Thank you to the Ronald McDonald House team for having us. We'll be back!

11/02/2026

Last Friday, things at the TrueLook headquarters looked a bit different...

We hope everyone had a very happy Halloween.

10/31/2026

Last year, we captured some paranormal activity in the office and we thought it was too good to not share again... enjoy!

Happy Halloween! (Hopefully your costumes are better than this) 😂

10/30/2026

A PM can spend eight hours updating a procurement spreadsheet and still end the day with an outdated log. Ryan Stokes of Koncurent explains how one batch of 20 submittals pushed through before an OAC meeting can throw off last week’s updates overnight.

The full Field Forward episode covers how procurement details get lost between spreadsheets, schedules, and the jobsite, and how to fix it. Ryan also shares how a single missing brass component added two weeks to a project and what teams can do to catch issues like that sooner.

Watch the full conversation: https://truelook.pulse.ly/ozey33wpyg

10/29/2026

Game day at Folsom Field looks a little different since CU Boulder completed its scoreboard renovation in 2024.

TrueLook cameras captured the project from start to finish, and watching months of steel, wiring, and installation work come together in under a minute shows just how much goes into a build fans will enjoy for years to come.

Congrats to the Mortenson team behind this renovation.

Groundbreak just wrapped, and our focus is already on the next stage.Roger Yarrow, our Co-Founder and CEO, and Joe Norri...
10/28/2026

Groundbreak just wrapped, and our focus is already on the next stage.

Roger Yarrow, our Co-Founder and CEO, and Joe Norris, our Chief Sales Officer, are speaking at Datacenter Dynamics Connect in Virginia on November 3.

Their session, "The rise of the intelligent jobsite," looks at what data center builds can get from construction cameras today. Cameras have always shown what’s happening on site.

The next generation of visual tech points teams to what changed, what matters, and what needs attention, which counts for a lot when AI demand has every project moving fast.

If you'll be there, catch them at 11:00 a.m. on the Showcase Stage in the Lansdowne Ballroom Foyer. 👀

Session details: https://datacenterdynamics.pulse.ly/lsqt29lrj6

10/27/2026

7 AM: the daily report. 10 AM: the schedule changed. 1 PM: an RFI is still waiting on an answer. 3 PM: the insurance certificate is due. 4 PM: someone asks if the concrete truck ever showed up. 👀

That’s one Tuesday. On Oct 30, five tools get 10 minutes each to show how they handle it, live on LinkedIn with Kyle Nitchen taking your questions.

Raken, Outbuild, Zero RFI, and WithCoverage cover the first four. We cover the truck, with new TrueAI features that let you set an alert for exactly that.

Friday, Oct 30 | 11 AM PT / 2 PM ET

Link to join on Linkedin Live: https://linkedin.pulse.ly/kobgqqhizg

Register to get the recording: https://atomicbuildinggroup.pulse.ly/dcmtfxoq6h

10/26/2026

Wow. Procore Technologies Groundbreak has left us speechless, so we thought we'd just show off how awesome last week was in a video... check it out.

10/23/2026

It was time for a makeover... a platform UI makeover, that is.

The features you rely on are all still here and work the way they always have. The interface just looks better doing it.

Questions about the update? Send your rep a message or reach out to us at [email protected], and we’ll be glad to help.

Address

Winston-Salem, NC

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+18338783566

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