20/08/2026
🗺 Exploring Malaysia’s Gastronomic Tourism Experience
📊 The winners of the “QR Gastronomic Quality – 2026” festival are in Malaysia, gaining international experience in restaurant management, service quality and gastronomic tourism.
As part of the “QR Gastronomic Quality” project, implemented by DMO Karakalpakstan under a social order from the Public Fund for Support of Civil Society Institutions under the Oliy Majlis of the Republic of Uzbekistan, the festival was held in July 2026. For the first time in the Republic of Karakalpakstan, it included a practical competition to assess service quality in restaurants and cafés.
As the winners of the competition, representatives of three leading restaurants from Karakalpakstan are now taking part in a study visit designed to exchange experience and explore international best practices.
🧭 During the programme, participants visited Shanghai Restaurant, featured in the international MICHELIN Guide, where they explored restaurant operations, service standards and approaches to guest experience.
🍽 Another highlight was the visit to Beta KL, a one-Michelin-star restaurant that has maintained its Michelin star since 2023. ⭐️
The participants met with the restaurant’s management and chef to learn more about culinary development, service organisation and maintaining consistent quality in line with MICHELIN standards.
The study visit also provides an opportunity to explore how national cuisine, local culture and hospitality can be transformed into distinctive tourism experiences.
The knowledge and practical insights gained in Malaysia will contribute to the development of new ideas and approaches for Karakalpakstan’s restaurant sector and gastronomic tourism, while preserving the region’s unique culinary traditions.
From a local quality competition to international experience - opening new opportunities for the development of gastronomic tourism in Karakalpakstan.
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