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Mayday Creative 𝗖𝗵𝘂𝘆𝗲̂𝗻: mài hình gọt chữ.

“Ngày êmm tháng dịu.” For Êmm, we created a visual identity inspired by the warmth and optimism of modern Vietnam youth....
12/06/2026

“Ngày êmm tháng dịu.”

For Êmm, we created a visual identity inspired by the warmth and optimism of modern Vietnam youth. A bright, friendly space where conversations flow easily, ideas are shared freely, and every visit feels a little more memorable.

At the heart of the identity is the distinctive Vietnamese “Ê”, transformed into a custom graphic elements with soft curves, playful proportions, and comforting shapes. Rooted in Vietnamese culture yet designed with a contemporary spirit, it reflects the welcoming, cheerful personality that defines the Êmm experience.

A little slower. A little gentler. A little more Êmm. 🌿☕✨

CREDIT:
Creative Direction: Bau 🧑‍🎨
Brand Design: Tan Phat Do 🎨
Illustrations: Tan Phat Do, Duyen Duyen
Graphic Design: Duyen Duyen, Phuong Tien, Tu Anh Nguyen 🎨
Copywriting Support: Tu Anh Nguyen, Kha Le 🖊️
Lettering: Kha Le 🎨
Photography: Huy Vo 📸
Food Styling: Anh Dao 🥑
Account/Project Management: Trang Nguyen 🧑‍💻
Production/Photo Support: Phuong Tien, Tu Anh Nguyen 📸

Soft green grass, sunny blue skies, fluffy clouds, and drinks made for slow, breezy mornings - welcome to the Êmmniverse...
08/06/2026

Soft green grass, sunny blue skies, fluffy clouds, and drinks made for slow, breezy mornings - welcome to the Êmmniverse. 🌤️🌿

For Êmm Cafe’s concept photoshoot, we set out to visualize not just the drinks, but the feeling behind them. Inspired by the Texas sunshine and a menu filled with refreshing flavors like matcha, springberry and avocado, we imagined a world that feels bright, playful, and full of life.

The custom lettering carries the same spirit. Built around the distinctive Vietnamese “Ê”, the lettering embraces soft curves, expressive swashes, and fluid connections that mimic the movement of water and the refreshing quality of the drinks themselves. Familiar yet playful, it gives the brand a personality that’s warm, approachable, and unmistakably Vietnamese.

CREDIT:
Creative Direction: Bau 🧑‍🎨
Brand Design: Tan Phat Do 🎨
Additional Graphic Design: Duyen Duyen, Tu Anh Nguyen, Phuong Tien 🎨
Additional Copywriting: Tu Anh Nguyen, Kha Le 🖊️
Lettering: Kha Le 🎨
Photography: Huy Vo 📸
Food Styling: Anh Dao 🥑
Account/Project Management: Trang Nguyen 🧑‍💻
Production/Photo Support: Phuong Tien, Tu Anh Nguyen 📸

A gentle breeze just blew over the sunny streets of Houston, Texas. 🌞Drop by Êmm Cafe for a moment of slowing down and s...
06/06/2026

A gentle breeze just blew over the sunny streets of Houston, Texas. 🌞

Drop by Êmm Cafe for a moment of slowing down and smelling the roses (or rather, the coffee) in a fresh, modern Vietnamese fashion.

Full showcase coming soon.

Find opportunities.Start conversations.Build partnerships.We’re hiring a Business Development Executive.CV + Portfolio →...
06/06/2026

Find opportunities.
Start conversations.
Build partnerships.

We’re hiring a Business Development Executive.

CV + Portfolio → [email protected]

Meet the highly-qualified professionals responsible for your branding, marketing, content, strategy, and also our financ...
01/06/2026

Meet the highly-qualified professionals responsible for your branding, marketing, content, strategy, and also our finances. We promised they’re all grown up now! Mostly. 🧃

31/05/2026

6 hours. 3 concepts. One clear transition. 🎬✨

As DOOING evolves into a more product-led experience, the visuals had to evolve too.

We spent 6 intensive hours creating 3 distinct visual directions, moving the narrative away from the physical space to let the product speak for itself.

CREDIT:
Creative Direction by Bau 🧑‍🎨
Photography by Kieu Ngoc Hien 📸
Lighting by Huy Vo ✨
Produced by Thao Nguyen 👩‍💻

Contact us on social media/ email: [email protected]

IMPORTANT NOTICEDue to ongoing platform security issues, we’re moving our conversations! To avoid any disruptions, Mayda...
27/05/2026

IMPORTANT NOTICE

Due to ongoing platform security issues, we’re moving our conversations! To avoid any disruptions, Mayday Creative will temporarily stop responding to DMs from unknown accounts.

For work/ new project only, please reach out to:
📨 [email protected]
☎️ (+84) 91 555 1015 (Zalo / WhatsApp)

Thank you for being understanding. ✨

Growth doesn’t come from just showing up.It comes from having the right system behind it.From strategy → content → ampli...
22/05/2026

Growth doesn’t come from just showing up.
It comes from having the right system behind it.

From strategy → content → amplification → optimization,
we build social that actually grows your brand.

Let’s turn your content into something more 🚀

Contact us on social media/ email: [email protected] 📩

Phuong Trang’s rebranding is built to carry a specific note - sophisticated, passionate, but never distant. We translate...
30/04/2026

Phuong Trang’s rebranding is built to carry a specific note - sophisticated, passionate, but never distant. We translated this goal through a balance of sociability and refinement: elegant typefaces, clean compositions, vibrant, trendy colors, topped with a monogram symbol that feels both trendy and luxurious. All combined into a bouquet designed for your next get-together with family and friends 🍷

CREDIT:
Creative Direction: Baueii 🧑‍🎨
Brand Design: Tu Anh 🎨
Account: Minh Hieu 🧑‍💻
Photography: Kieu Ngoc Hien 📸
Photography Assistant: Phuong Tien 📸
Social Marketing: Minn, Thao Nguyen 💞
Ads & Performance: Tran Huynh 🏹
Showcase: Kha Le, Thuc Tue, Pan 🖼️

Contact us on social media/ email: [email protected] 📩

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