06/05/2026
Phở Nguyễn is built on more than a recipe - it’s built on heritage, memory, and craft.
From a small family phở stall in Hà Nội to a growing presence across Australia, the brand carries forward a Northern-style recipe refined over more than 30 years - preserving authenticity while expanding its reach.
Over the past three years, we’ve worked closely with Phở Nguyễn to shape a cohesive brand experience - from identity design inspired by traditional Vietnamese seals, to spatial storytelling through illustrated murals, and a visual language that reflects its cultural depth.
More than a restaurant, Phở Nguyễn represents a broader movement - where Vietnamese cuisine, heritage, and identity continue to travel beyond borders.
A partnership built on trust, and a journey that continues to grow 🤝
Full showcase: https://www.behance.net/gallery/188411669/PH-NGUYN