VCD Lab

Visual Communication Design Lab

08/09/2026

Small studio, wide range. Same academic roots, different directions - research, field trips, branding, service design, UI/UX, whatever the project needs.
Feels like an odd combo, academic and young at the same time. Somehow it just works.

Check it out yourself - https://vcdlab.framer.website/

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Leader: Nguyễn Hiền
UIUX Designer: Nguyễn Hiền, Tiến Lê, Doan Trinh, Gia Bảo, Ngoc Bao
Showcase: Thai Hong Ngoc
Thanks to our drawers: Nguyễn Thành Tín, Trần Huy, Thai Hong Ngoc, Gia Bảo

08/08/2026

Not everything needs to be fancy to be good - sometimes it just needs to be fresh, warm, and there when you need it.
OG Rolls was already a familiar neighborhood bakery, loved for its affordability and consistency. But in a crowded supermarket environment, familiarity can easily fade into the background.

Same rolls. New energy. Still worth every bite.

Full showcase -> https://www.behance.net/gallery/247852875/OG-ROLLS

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Our teams

Art Director: Chiêu Anh Long
Team Leader: Nguyễn Hiền

Brand Designer: Nguyễn Hiền, Nguyễn Ngọc Hoài Thương, Bánh Mì Cảm Xúc , Ngọc Bội Trần Hữu, Hân Ngô
Illustrator: Nguyễn Ngọc Hoài Thương, Thai Hong Ngoc

Graphic Designer: Nguyễn Ngọc Quỳnh Như, Nguyễn Nhật Vy, Huỳnh Nguyễn Gia Trí, Thảo Nguyên, Lê Ngọc Thảo Trang, Lê Ngọc Hạ Vy, Nguyễn Dương Mỹ Lệ, Nguyễn Thành Tín, Bảo Ngân, Phạm Ngọc Khánh Đoan, Huỳnh Yến Nhi, Trần Quang Huy

Showcase Designer: Tiến Lê, Doan Trinh

16/06/2026

MADAME MAI was created to build trust.
Through gentle expressions, welcoming gestures, and carefully balanced proportions, the character captures the nurturing presence many people associate with a mother figure. Because familiarity is one of the strongest forms of branding.

Full showcase: https://www.behance.net/gallery/250331539/MADAME-MAI-Mascot

14/05/2026

Tết feels different when you’re far from home.
For this Lunar New Year, we created a quiet film about distance, memory, and connection - where a simple bowl of phở brings you back to the table. A small moment, carrying the warmth of home 🧧

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Full showcase in bio.

06/05/2026

Phở Nguyễn is built on more than a recipe - it’s built on heritage, memory, and craft.

From a small family phở stall in Hà Nội to a growing presence across Australia, the brand carries forward a Northern-style recipe refined over more than 30 years - preserving authenticity while expanding its reach.

Over the past three years, we’ve worked closely with Phở Nguyễn to shape a cohesive brand experience - from identity design inspired by traditional Vietnamese seals, to spatial storytelling through illustrated murals, and a visual language that reflects its cultural depth.

More than a restaurant, Phở Nguyễn represents a broader movement - where Vietnamese cuisine, heritage, and identity continue to travel beyond borders.
A partnership built on trust, and a journey that continues to grow 🤝

Full showcase: https://www.behance.net/gallery/188411669/PH-NGUYN

19/04/2026

A playful beginning starts with creativity from within!

For 2026, the VCD Lab team came together to reshape a familiar Tết tradition into something vibrant and fun. Swipe through to see how we brought the energetic horse and classic symbols to life with a modern, smile-inducing twist.Hit the link in our bio to explore the full project!
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Graphic & Illustration: Nguyễn Hiền, Nguyễn Ngọc Hoài Thương, Nguyễn Thành Tín, Huy Trần
Concept & Showcase: Gia Bảo

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Address

Ho Chi Minh City

Website

https://www.behance.net/vcd__lab

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