NNC-International

04/10/2025

Hey everyone!

Just a quick update — this page will no longer be updated, except for event-related posts.

For everything else, you can find us on LinkedIn:

https://www.linkedin.com/company/nnc-international/

http://linkedin.com/in/daniel-landrock-39915a37a

Thanks for the support and see you there!

27/09/2025

𝐌𝐈𝐍𝐃𝐅𝐔𝐋𝐍𝐄𝐒𝐒 & 𝐁𝐔𝐒𝐈𝐍𝐄𝐒𝐒 – 𝐒𝐄𝐒𝐒𝐈𝐎𝐍 2: 𝐖𝐨𝐫𝐤𝐬𝐡𝐨𝐩 𝐅𝐨𝐥𝐥𝐨𝐰-𝐮𝐩

𝐋𝐢𝐟𝐞 𝐚𝐬 𝐚 𝐆𝐚𝐦𝐞

In this session, we explored life through the lens of being who we truly are. From this perspective, life isn’t a struggle but a game. And of all the games we play—career, business, wealth, and more—business most clearly reveals our core beliefs and sense of self.

Essentially, there are two ways to play: the Shortage Game, rooted in separation and win/lose, and the Abundance Game, based on connection and win/win. These are fundamentally different ways of being, not just different strategies.

𝐓𝐡𝐞 𝐒𝐡𝐨𝐫𝐭𝐚𝐠𝐞 𝐆𝐚𝐦𝐞

The typical businessman follows the conventional path—focused on competition, strategy, and market positioning. Success means climbing the ladder and outperforming others. But it’s often a grind, driven by scarcity and constant effort. Operating in the red ocean, they merely move from 1 to 2, as Peter Thiel puts it. This is the essence of the Shortage Game.

𝐓𝐡𝐞 𝐀𝐛𝐮𝐧𝐝𝐚𝐧𝐜𝐞 𝐆𝐚𝐦𝐞

The true entrepreneur plays differently. They don’t compete; they create. Instead of following convention, they stay true to their authentic self. They play by their own rules and are a category of their own. Here, work becomes play and a job becomes a calling. They operate in the blue ocean, leaping from 0 to 1. This is the Abundance Game.

𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩

Consequently, great leaders—across all industries—share four key traits: they know who they are and live it unapologetically, create their own reality, fully trust their inner guidance, and play the Abundance Game with a long-term vision.

𝐓𝐡𝐞 𝐋𝐮𝐱𝐮𝐫𝐲 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲

The clearest expression of the abundance mindset in business is probably the luxury strategy—summed up by Karl Lagerfeld’s motto: “Never compare, never compete.” This approach is rooted in identity, creativity, and vision—the very core of the Abundance Game.

However, this strategy only works when we truly understand who we are and what we stand for. That level of clarity is rare—and so this game is played only by the most exceptional players.

𝐁𝐚𝐜𝐤 𝐭𝐨 𝐒𝐞𝐥𝐟-𝐑𝐞𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 — 𝐓𝐡𝐞 𝐁𝐚𝐬𝐢𝐬 𝐨𝐟 𝐀𝐥𝐥 𝐓𝐫𝐮𝐞 𝐒𝐮𝐜𝐜𝐞𝐬𝐬

To play the Abundance Game, we must stop following and start leading. And that begins not with goals, but with vision. Vision, in turn, requires self-knowledge—and without self-knowledge, nothing we achieve is truly worthwhile.

The students grasped this intuitively. It’s no surprise, then, that many of their questions during the Q&A centered on the foundations of self-realization: Who am I? What is my purpose? How do I find my passion?

Thanks again to Mr. Ly Qui Trung, LQT Institute Viện Doanh Nhân Đương Đại and Western Sydney University Vietnam for hosting this workshop. Sharing this unconventional take on business with such a young audience was a great experience—and they really got it.

21/09/2025

𝐌𝐈𝐍𝐃𝐅𝐔𝐋𝐍𝐄𝐒𝐒 & 𝐁𝐔𝐒𝐈𝐍𝐄𝐒𝐒 - 𝐒𝐄𝐒𝐒𝐈𝐎𝐍 1: 𝐋𝐞𝐜𝐭𝐮𝐫𝐞 𝐅𝐨𝐥𝐥𝐨𝐰-𝐮𝐩

Thank you to Mr. Ly Quy Trung of LQT Institute Viện Doanh Nhân Đương Đại and Western Sydney University Vietnam for the opportunity to deliver two classes in the "Unconventional Business Skills" course.

The main message these classes aim to convey is that the spiritual world and the material “real” world are not at odds with each other. We don’t have to choose between them. In fact, they complement each other—one enhances the other.

Greater mental clarity and inner peace positively influence our careers and businesses, and a thriving business gives us the means to spread wellbeing to more people. In other words, we should embrace the best of both worlds—because life isn’t meant to be a struggle; it’s supposed to be fun!

Initially, the students reacted with some resistance, as this approach challenges conventional thinking. However, during the Q&A, as they became more familiar with its unconventional nature, many began to recognize its validity—and it clearly resonated with them.

We already began in an unconventional way—by exploring Buddhism and mindfulness to get right to the heart of a problem that affects nearly everyone. For most of us, the issue isn’t underperformance or a stalled career—those are just symptoms. Even being in the wrong career is a symptom. The root cause is not knowing who we truly are.

As we have seen, mindfulness is a useful tool for coping with surface-level suffering, but it doesn’t address the root cause. That’s why it can only serve as a temporary fix.

The deeper cause of suffering is ignorance—not knowing who we truly are. This ignorance leads to misidentification—with roles, stories, and titles—and it is this misidentification that manifests as suffering. The logical conclusion, then, is that to end suffering, we simply need to remember who we truly are. When that happens, everything else naturally falls into place.

The goal of this first session was to lay the groundwork by helping students gain a clearer understanding of who they are, what they’re meant to do in life, and how to move forward with that clarity.

This will serve as a strong foundation for the next session, where we will begin applying that understanding more specifically to career and business—areas where unconventional skills can make a profound difference.

19/09/2025

08/09/2025

𝐋𝐀𝐖 𝐎𝐅 𝐀𝐓𝐓𝐑𝐀𝐂𝐓𝐈𝐎𝐍 𝐈𝐍 𝐁𝐔𝐒𝐈𝐍𝐄𝐒𝐒: 𝐖𝐨𝐫𝐤𝐬𝐡𝐨𝐩 𝐅𝐨𝐥𝐥𝐨𝐰-𝐮𝐩

Thank you to everyone who joined our workshop, and a big thank you to Coach Kevin Nguyễn Kiên Trì and ActionLEADERS Club for hosting us! You’ve built an incredible community of smart, sincere, and deeply pragmatic people. It was great being with you again. The packed room spoke volumes, not just about the strong interest in this topic, but also the real need for it.

As our fun quiz and poll at the beginning showed, this was no ordinary group. You already had a strong grasp of advanced business strategy and thinking. I hope the workshop helped take that understanding to the next level.

Much of what we explored isn’t found in typical business books. In fact, some of it challenges conventional wisdom. And that’s by design, since true success rarely comes from following the crowd.

As you return to your day-to-day work, maybe try making it a habit to regularly reflect on the core success principles we discussed and commit to applying them more consistently.

To keep you on track, here’s a short recap of the key takeaways:

• Life is a Game — You Choose the Game, the Role, and How You Play It
• Don’t Just Face Reality — Create It
• State of Being First, Actions Later
• There is No Gain in Pain
• Forget Hard Work — Play the Abundance Game

And of course, ideas are just the beginning, and every business is different.
If you’d like to go deeper and see how these ideas apply specifically to your business, feel free to reach out and book a follow-up session. We will work through it together.

28/08/2025

𝐁𝐫𝐞𝐚𝐤𝐢𝐧𝐠 𝐀𝐰𝐚𝐲 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 80%

𝘛𝘩𝘦 𝘧𝘪𝘯𝘢𝘯𝘤𝘪𝘢𝘭 𝘳𝘦𝘢𝘭𝘪𝘵𝘺 𝘢𝘤𝘳𝘰𝘴𝘴 𝘦𝘷𝘦𝘳𝘺 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯, 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴, 𝘢𝘯𝘥 𝘴𝘢𝘭𝘦𝘴 𝘵𝘦𝘢𝘮 𝘪𝘴 𝘵𝘩𝘪𝘴:
1% 𝘤𝘳𝘦𝘢𝘵𝘦 𝘵𝘳𝘦𝘮𝘦𝘯𝘥𝘰𝘶𝘴 𝘪𝘯𝘤𝘰𝘮𝘦 𝘢𝘯𝘥 𝘸𝘦𝘢𝘭𝘵𝘩
4% 𝘥𝘰 𝘷𝘦𝘳𝘺 𝘸𝘦𝘭𝘭
15% 𝘦𝘢𝘳𝘯 𝘨𝘰𝘰𝘥 𝘭𝘪𝘷𝘪𝘯𝘨𝘴
60% 𝘴𝘵𝘳𝘶𝘨𝘨𝘭𝘦 𝘦𝘯𝘥𝘭𝘦𝘴𝘴𝘭𝘺
20% 𝘧𝘢𝘪𝘭
𝘐𝘯 𝘴𝘩𝘰𝘳𝘵: 80% 𝘥𝘰 𝘱𝘰𝘰𝘳𝘭𝘺, 20% 𝘴𝘶𝘤𝘤𝘦𝘦𝘥.
𝘚𝘰 𝘸𝘩𝘺 𝘸𝘰𝘶𝘭𝘥 𝘺𝘰𝘶 𝘤𝘰𝘱𝘺 𝘵𝘩𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘰𝘧 𝘵𝘩𝘦 𝘮𝘢𝘫𝘰𝘳𝘪𝘵𝘺, 𝘸𝘩𝘦𝘯 𝘵𝘩𝘦 𝘧𝘢𝘤𝘵𝘴 𝘴𝘩𝘰𝘸 𝘪𝘵 𝘧𝘢𝘪𝘭𝘴 𝘵𝘩𝘦𝘮?
𝘞𝘩𝘺 𝘧𝘰𝘭𝘭𝘰𝘸 𝘵𝘩𝘦 𝘴𝘢𝘮𝘦 𝘱𝘢𝘵𝘩 𝘵𝘰 𝘧𝘳𝘶𝘴𝘵𝘳𝘢𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘧𝘢𝘪𝘭𝘶𝘳𝘦?

— 𝘋𝘢𝘯 𝘒𝘦𝘯𝘯𝘦𝘥𝘺, 𝘔𝘢𝘨𝘯𝘦𝘵𝘪𝘤 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨

Legitimate question!

As Warren Buffett famously says, “Risk comes from not knowing what you are doing.”
So what do most people do when they don’t know?
They look around… and copy everyone else.

Big mistake!—and these statistics show exactly why.

23/08/2025

𝐌𝐀𝐒𝐓𝐄𝐑𝐈𝐍𝐆 𝐑𝐄𝐋𝐀𝐓𝐈𝐎𝐍𝐒𝐇𝐈𝐏𝐒: 𝐖𝐨𝐫𝐤𝐬𝐡𝐨𝐩 𝐅𝐨𝐥𝐥𝐨𝐰-𝐮𝐩

Thank you to everyone who joined us yesterday at our NNC International Headquarters, Deutsches Haus. Great location, great topic, and great people! It was a real pleasure spending time with such a wonderful group, and you asked some truly insightful questions.

We hope you enjoyed the workshop as much as we did and walked away with valuable insights. If you have any follow-up questions or thoughts, please feel free to reach out via our Zalo group.

As you return to your everyday lives and begin to reflect on and integrate the ideas we explored, here are the key takeaways from the workshop again:

• You Are Who You Are
• It Takes Two to Tango
• Good Feels Good, Bad Feels Bad
• Please Yourself

Wishing you all the best—especially to those of you on the journey from relationship hell to relationship heaven! Now you know what to do.

20/08/2025

***𝐖𝐨𝐫𝐤𝐬𝐡𝐨𝐩: 𝐌𝐚𝐬𝐭𝐞𝐫𝐢𝐧𝐠 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬***

FULLY BOOKED!

All tickets are officially SOLD OUT! Thank you for your interest and support!
We can’t wait to welcome everyone who got a spot at the event. It's going to be great!
See you this Friday, Aug 22, at 1:30 PM at Deutsches Haus.

If you didn’t get a ticket this time, the next event will take place at ActionLEADERS CLUB, Sep 6. You can find more details and also register here:

https://www.actionleadersclub.com/

We will share more updates soon.

02/07/2025

𝐖𝐡𝐚𝐭 𝐚𝐛𝐨𝐮𝐭 𝐊𝐚𝐫𝐦𝐚?

Whenever Zen Master Baizhang gave a dharma talk, there was an old man who would always attend. And when everyone left, he left too. But one day, he did not leave.

So Baizhang asked him, “Who are you?”

The old man replied: “I am not a human being. A long time ago, during the time of Kashyapa Buddha, I lived on this mountain. A student once asked me, ‘Does an enlightened one fall under the law of cause and effect (karma)?’ I replied, ‘He is not subject to cause and effect.’ Because of that, I was reborn as a wild fox for five hundred lifetimes. Now, I ask you to give me a turning phrase to release me.”

Baizhang said, “He does not ignore cause and effect.”

At those words, the old man suddenly awakened.

More about the conventional vs. ultimate truth, karma and liberation in Course #5

29/05/2025

𝐖𝐡𝐲 𝐌𝐞𝐝𝐢𝐭𝐚𝐭𝐢𝐨𝐧 𝐃𝐨𝐞𝐬𝐧’𝐭 𝐖𝐨𝐫𝐤

A monk sat alone, in deep meditation, when the Zen Master entered the room.

“Why are you meditating?” asked the Master.

“To become a Buddha.” replied the monk.

The Master said nothing and walked away.

The next day, when the monk sat down again to meditate, he found the Zen Master sitting right in front of him, rubbing two bricks against each other.

Annoyed by the constant noise that kept breaking his concentration, the monk finally asked the Master: “What are you doing, Master?”

The Master replied, “I’m polishing this brick to make a mirror.”

The monk laughed out loud, “That’s impossible, no amount of polishing can turn that brick into a mirror!"

“And just the same, no amount of meditation can turn you into a Buddha!” replied the Master calmly.

The monk was stunned. And in that moment, he had a deep realization.

More on this in the Personal Course #5