Mayday Creative

22/10/2026

A little late to the Vietnamese Women’s Day celebration, but better late than never. 💅

Meet three Vietnamese women you might recognise from the streets:
* Chị Ninja
* Cô Ve Chai
* Bác Bánh Mì

We’re revisiting three mascot characters originally created for an unchosen concept for P’tite Ruelle, a second-generation Vietnamese women-owned restaurant in Fribourg, Switzerland.

The concept may not have made it to the final table, but we still think these three deserve a moment.
So, here they are. 💗

CREDIT:
Client: Ptite Ruelle 🇨🇭
Creative Direction: Bau 🧑‍🎨
Brand Design: Tan Phat 🎨

08/10/2026

Dazzle came to us asking: how do you visualize “organic”?
For its 100% non-chemical product line, we thought: what better way than an apple you’d happily eat right to the core?
No nasty stuff. Just good apples.
So we literally took a bite out of the “i” to show it. 🍎

The starburst was already part of Dazzle’s identity. We gave it a little more energy and turned it into a signature for Dazzle’s organic goodness✨

Big box. Bigger personality.

From New Zealand orchards to Vietnamese streets.

When the whole stack starts looking like a brand.

Made to celebrate what’s inside.

From concept to crates.

When people behind the brand finally get to hold the thing you’ve been working on.
We’re assuming the smiles mean we did it alright. 🍎

02/10/2026

Briefed by Pure Pac, a New Zealand cherry grower, we set out to refresh their outdated packaging for the Asian market, where cherries are often seen as a premium gift.

For the concept, we turned Central Otago’s 1863 gold rush into a visual story for today’s most precious local treasure: its cherries 🍒

Inspired by gold reserves, mining heritage, and the idea of cherries as a new form of gold, the design brings the story to life through a bold visual language with a touch of old-world luxury.

CREDIT:
Client: Pure Pac Ltd 🌳
Creative Direction: Bau 🧑‍🎨
Packaging Design: Tan Phat 🎨

   maydaycreative

23/09/2026

Concept photoshoot for Double White Chocolate Matcha ⭐️⭐️

And no, it wasn’t made by that AI platform.
And yes, it’s inspired by the famous horoscope Gemini, where the two brightest stars in the constellation, Pollux and Castor, are twin brothers.

Original idea from the brand was to celebrate all the best-friend duos out there who just get each other, like twins 🧒👦

CREDIT:
Client: Êmm Cafe
Creative Direction: Bau 🧑‍🎨
Lettering: Kha Le 🎨
Photography: Huy Vo 📸
Food Styling & Sketch: Nhi Pham 🍳

       

18/09/2026

And that’s a wrap for The Gut’s brand identity. The project took more than one year from scratch to final but we’re going to take it with pride, knowing that at the end of the day, when put altogether, every brand touchpoint should look consistent and never boring to look ✨

CREDIT:
Client: The Gut Pet
Creative Direction: Bau 🧑‍🎨
Design Lead: Tu Anh 🎨
Brand Design: Duyen Duyen, Phuong Tien, Duy Thao, Kha Le 🖊️
Photography: Huy Vo, Kieu Ngoc Hien 📸
Videographer: Thinh Tran
Production/Photo Support: Thuc Tue, Kha Le 📸

15/09/2026

Those smiles say it all.

CREDIT:
Client: The Gut Pet
Creative Direction: Bau 🧑‍🎨
Design Lead: Tu Anh 🎨
Brand Design: Duyen Duyen, Phuong Tien, Duy Thao, Kha Le 🖊️
Photography: Huy Vo, Kieu Ngoc Hien 📸
Videographer: Thinh Tran
Production/Photo Support: Thuc Tue, Kha Le 📸

09/09/2026

This logo doesn’t just speak to dog owners. It feeds their pets.

CREDIT:
Client: The Gut Pet
Creative Direction: Bau 🧑‍🎨
Design Lead: Tu Anh 🎨
Brand Design: Duyen Duyen, Phuong Tien, Duy Thao, Kha Le 🖊️
Photography: Huy Vo, Kieu Ngoc Hien 📸
Videographer: Thinh Tran
Production/Photo Support: Thuc Tue, Kha Le 📸

08/09/2026

Êmm Cafe là một dự án đúng như tên gọi của nó: êm chèo mái mát (trộm vía).

Dự án gồm 3 đợt không liền kề. Sau khi hoàn thiện bộ hình cuối cùng team Êmm vài tuần trước, chúng tôi cũng có chút thời gian để ngồi lại và trình bày chỉn chu toàn bộ dự án.

Xin gửi nhẹ ở đây để mọi người cùng xem. Và biết đâu, cũng sẽ có người cần tới những đôi tay chuyên lo mấy chuyện này. Hehe.

Showcase: https://www.behance.net/gallery/255285377/Emm-Cafe-Brand-Identity

CREDIT:
Creative Direction: Bau 🧑‍🎨
Brand Design: Tan Phat Do 🎨
Additional Graphic Design: Duyen Duyen, Tu Anh Nguyen, Phuong Tien 🎨
Additional Copywriting: Tu Anh Nguyen, Kha Le 🖊️
Lettering: Kha Le 🎨
Photography: Huy Vo 📸
Food Styling: Anh Dao 🥑
Account/Project Management: Trang Nguyen 🧑‍💻
Production/Photo Support: Phuong Tien, Tu Anh Nguyen 📸

Ngày êmm tháng dịu.For Êmm Cafe, we created a visual identity that brings the warmth and optimism of modern Vietnam to the sunny streets of Houston, Texas.The idea centres around the Vietnamese “Ê”—a familiar cultural detail turned into a distinctive vi...

07/09/2026

Meet Toto, our furry model for The Gut Pet. 🐾

He had a great time playing with the packaging, and, of course, eating the treats.

Toto happily took every single treat we gave him, so we eventually had to call it a day before he got too carried away. 🎬

Safe to say, he approved.