Test With Chris

22/04/2022

See anything wrong here? I wonder how this happened? How do you think visitors will react to it? How will it impact conversions?

21/04/2022

Google sent news today about Google Analytics 4 and the sunsetting of Universal Analytics in 2023.

20/04/2022

Here is an example why you should never trust split test results that are published online.

06/01/2022

Wow I had no idea! How does your website look to someone who is color blind? Source: https://www.clintoneye.com/color-blindness.html

04/01/2022

Happy new year! This simple thing is often overlooked and can actually hurt the reputation of your website especially with new visitors. Check out this short video to learn what it is and a couple of simple solutions to keep it from happening every year.

16/12/2021

14/12/2021

Do you want to run experiments and split tests on your website or funnel, but not sure what to test? This short training will help you figure out where to start and how to prioritize your efforts.

23/11/2021

3 common pitfalls when split testing in Clickfunnels. Don't make these mistakes!

08/11/2021

Love him or hate him, this quote is 100%

07/11/2021

Here is an example of pricing from an Amazon product listing. The list price is a price anchor. When showing a discount we should always show both the dollar amount saved and the percentage off (because people are lazy and don't want to do the calculations themselves).

06/11/2021

"There are no expert marketers, only experienced marketers and expert 'testers.' Speculation must be replaced with experimentation." Flint McGlaughlin in The Marketer as Philosopher

05/10/2021

I can't believe you are wasting time looking at the supermarket tabloids. What are you looking for Kay? Hook ideas to test ... Hook ideas Jay

30/09/2021

I'm really excited about these ad results for one of my clients. We have been testing messaging, ads and creative and this one has been a huge winner!

24/09/2021

I'm testing a new concept called "audience splitting" and I'm liking the results so far. It is a simple concept that I actually learned from my systematic stock trading mentor. Here is the idea. Once you have one audience that works you then come up with an idea for refinement of that control audience to get improved conversions. Here is how it works. You take your base control audience and narrow it down by a new interest AND you also create a second audience that excludes that interest. Here is my first time trying this, but if this works it should tell you if that interest is significant or not. I'm running this test using a Traffic campaign objective as opposed to using the Facebook AI using conversions. This test just started, but I'll share updated results in about a week once we have more traffic.

18/09/2021

You are just one test away from drastically increasing your conversion rates and sales funnel profits

17/09/2021

What does digital profit optimization mean to you? (I'd love to hear your take on it)

17/09/2021

I couldn’t help myself… 🤣

16/09/2021

What is your favorite conversion copywriting book? (drop yours below!)

15/09/2021

Here are some of my favorite copywriting books that I recommend for you to check out

08/09/2021

Here is an often overlooked technical issue to watch out for when running split tests in Clickfunnels.

29/08/2021

Here is an idea for you to test on how you may be able to get your social media ads and posts to convert better. Wrap your videos with a headline on top and burned in subtitles below. Here is an example from the show Impact Theory. I've also seen this done on some Facebook ads so it could be worth a test.

Hypothesis: If I wrap my videos with a headline above and burned in subtitles below then I expect that my engagement and conversions will increase as measured by video views, average watch time, and click through rates.

25/08/2021

Keeping track