Australian Wine and Social Media

20/09/2019

A great student (Emily Palmer) looking to understand drivers of choice for wines on "underground" web retailers.

01/12/2016

Early insights from the recent "Introversion and Service Preferences" survey you might have done. Thanks if you did. It might be no surprise that introverts consistently did not enjoy shopping experiences as much as extroverts. However where the experiences allowed the introvert more control over their situation (self scanning, online buying) the differences failed to achieve significance. In plain English - it pays to give some customers their own space. They'll thank you for it. More complete results to follow.

18/11/2015

“Talking wine brands and Facebook in today's with and and ”

17/08/2015

Facebook has introduced new ways for customers to send private messages to business pages, and new tools for page admins to manage and respond to messages.

Starting today people and businesses have more ways to connect through messaging and more tools to manage messaging on Facebook.

12/08/2015

Here's the 3rd of a series of webinars we've done from AGWA Funded research - thanks to Ben Moroney from Wine Australia for help with the AV

https://youtu.be/wAgn_eOZgvg

This is the 3rd webinar from our AGWA funded research - we look at key metrics and benchmarks of FB use.

15/07/2015

More people are buying wine online than at the cellar door, partly due to social media marketing.

13/07/2015

via Shutterstock Via Advertising Age, Facebook is currently reconfiguring how it charges brands for clicks on ads, and brands should be happy about the change. Until recently, brands that we

10/07/2015

We've put together the infographic below to provide some average figures of post performance and engagement for wine brands on Facebook.

We hope that you can use these numbers to see how are your posts are performing!

26/06/2015

Remember last week when we posted about post hours? We showed that in our data set, almost 70% of posts were made between 5pm and midnight.

The graph below shows the average number of engagement actions on a post over 24 hours. Pretty interesting!

We can see a significant spike in the average number of engagement actions at 10am. There is little evidence to suggest that posts after 5 pm benefit from higher than average engagement.

19/06/2015

This week we take a look at the time of day in which the wine brands in our sample post.

Our sample contained 12 months of activity, a total of almost 3000 posts. There is a significant increase in posts after hours - with almost 70% of posts being published to news feeds after 5pm.

Today's tip - try posting in the morning. According to the Sensis Yellow Social Media Report for 2014, 45% of consumers check their Facebook first thing in the morning.

Or, why not time your posts to coordinate with lunch breaks? The same report states that 23% of consumers check Facebook on their lunch break. By avoiding the 'peak times' of 5 - 7pm, your post is also less likely to disappear in the clutter of the News Feed.

Next week we will provide results showing how the average number of engagement activities per post varied by hour in our sample.

04/06/2015

Last week we posted about which day of the week wine brands were posting on. This week, the focus is on the fans. The picture below shows the averages for 6 different 'engagement actions'. The data set contained just over 3000 wine brand posts and over 55,000 total fans.

For example, the green line is for the average number of shares a single post receives. You can see that the highest point is actually on a Saturday (Posts shared on average 23 times!).

This is quite interesting as our previous post showed that wine brands are not commonly posting on a Saturday. Wine brands were posting far more on a Monday - however this picture shows that the average number of shares on a Monday post is just 1.
Next week we will be looking at time of the day and engagement.