Waypoint - Brands by hand

08/24/2026

Let's bring hand-painted signage back to Main Street, USA!
I'm building out my sign-painting portfolio right now -- which means that for a limited time, I'm offering hand-painted signage at a discounted rate to the right small businesses!
Storefronts, windows, glass painting, A-frame sidewalk signs -- if you've got a spot that deserves something with real craftsmanship instead of a printout, I'd love to talk to you!
(For a client's sign, I'd typically do a second coat of white to clean up the lettering -- but for my own brand, aren't visible brushstrokes kind of the point?)
Based in Rolla, MO -- Willing to travel for the right project!

08/19/2026

Work in progress! Painting a new Waypoint sign with the new slogan -- any guesses?
?

08/14/2026

TAKE NOTES:
Smash and Dash is a small smashburger joint in Marion, Indiana. Their typical AI-generated fliers got about 30 likes on average.
They posted this yesterday.
It's at 50,000.
Do you think your clients are tired of the AI flyers too?
Reach out. I'd love to help.

Heard yall don’t like our AI posters, hope this is better🥴

08/05/2026

Wondering how to actually stand out in this AI-saturated world?
How about with:
-Signage that lasts
-Signage that gets better with age
-Signage that reflects the character and heart of your organization

I'm excited to announce that hand-lettered signage is now part of what I offer at Waypoint!

My goal from the beginning has been making organizations and our community more beautiful -- through branding, logos, and web design. This is just the natural next step: bringing that same thoughtful design into the physical world.

07/14/2026

Have you noticed that your worst-performing posts are usually your most AI-polished ones?
I get it -- AI graphics are cheap and easy. But that's sort of the problem -- because of this, they are EVERYWHERE, and that comes with a real cost. People are so fatigued from seeing the same generic graphic a thousand times a day that they've started to tune them out completely. Less attention, less engagement, less clients or donors for your organization.
But there's a deeper cost I'm seeing in the work that I do -- heavy reliance on AI graphics erodes organizational trust and credibility -- crucial for small businesses and nonprofits alike.
Think about a customer service call. No one enjoys these phone calls, but there's a sigh of relief when we hear a human instead of an auto-responder. It tells you the organization valued YOUR time enough to put a human on it. AI graphics telegraph the opposite, whether you mean them to or not.
Be a human! Make mistakes. Make the ugly post.
Because when organizations cut corners here, people start to wonder -- subconsciously, maybe -- what else you're cutting corners on.
🧭

07/03/2026

Your logo is the face of your organization, the first impression you make. You should LOVE your logo. If you don't -- let's talk!

06/30/2026

Here's a behind-the-scenes for you!
Sometimes you don't need a whole new logo -- just some key refinements to make sure that you're looking as good as the work that you do. I had the privilege of working with Just One Yes recently to ensure their logo was representing them as best as it possibly could. Oftentimes, just a few small, intentional changes can make a big difference.
If you'd like to invest in your organization's first impression -- reach out! I'd love to see how I can help.
🧭Will with Waypoint

06/30/2026

Your branding is your organization's first impression -- like a handshake. When your first impression looks generic, fake, cheap, and easy, it raises the question in your clients' minds: "What else about them is generic, fake, cheap, and easy?"
I get it -- many organizations are trying to do their best with finite resources. I'm all for frugality and trying to steward finances well. But branding is not the place to cut corners -- it's too important. It's the foundation of your organization's relationships, and phoning it in here is building a house on sand.
In a world where the masses are sprinting toward low effort and mediocrity, here is an opportunity for you to stand out -- invest in your organization's first impression! I promise you, you'll be glad that you did.
🧭Will with Waypoint