Waypoint - Brands by hand

09/25/2026

See you at the LOOP!
(Also, peep that new logo and branding... 👀)

🍂 October Rolla LOOP!

Join us Monday, October 5 from 4–6 PM at Public House Taproom to hear from Dr. Christine Karslake about Missouri S&T’s rural ecosystem mapping project.

Come connect, share ideas, and spark new partnerships!

🔗 Linking Opportunities, Organizations & People
📍 Public House Taproom | RSVP using the QR code!

Missouri S&T Kummer College, Missouri S&T, Public House Brewing Company, Waypoint - Brands by hand, Tom Brown, East Central College - Rolla, Phelps County Bank, FCNB Bank, Uncover Rolla, Rolla Chamber, Geared for Phelps, Phelps Health, St. James Missouri Chamber of Commerce

09/21/2026

Is your messaging saying one thing while your branding says another?
To be clear -- this isn't everyone! I've worked with tons of great small businesses and nonprofits who truly walk the talk.
But if your branding is starting to blend into the AI noise, and you're wanting to actually connect with your audience instead of just communicate AT them, I'd love to chat! Bringing humanity and intentional design back to small business is kinda the whole deal of what I do.

09/09/2026

Looking for a human touch on your next project? Whether you're looking for sign painting, web design, logos, or branding, Waypoint can help you stand out from the herd.

09/08/2026

Check out this new design I did for Habits of Holiness. Linocut seemed to me the perfect medium to capture the slow, ancient-yet-evergreen pursuit of Christlikeness.
Are you looking for the opposite of AI slop for your organization? This just might be it:

Edited to add: Music is "East of Eden" by The Figs!

09/07/2026

I had the privilege of designing some graphics for the 75th anniversary celebration of my home church, Ridgeview Christian Church.
A celebration of this significance called for historical weight in the design, and I tried out some new methods to achieve that. I based the hand-drawn scrollwork and and tree off of the hand-engraved, wood-cut-style school of design, inspired by the works of masters of the style like Peter Voth.

08/24/2026

Let's bring hand-painted signage back to Main Street, USA!
I'm building out my sign-painting portfolio right now -- which means that for a limited time, I'm offering hand-painted signage at a discounted rate to the right small businesses!
Storefronts, windows, glass painting, A-frame sidewalk signs -- if you've got a spot that deserves something with real craftsmanship instead of a printout, I'd love to talk to you!
(For a client's sign, I'd typically do a second coat of white to clean up the lettering -- but for my own brand, aren't visible brushstrokes kind of the point?)
Based in Rolla, MO -- Willing to travel for the right project!

08/19/2026

Work in progress! Painting a new Waypoint sign with the new slogan -- any guesses?
?

08/14/2026

TAKE NOTES:
Smash and Dash is a small smashburger joint in Marion, Indiana. Their typical AI-generated fliers got about 30 likes on average.
They posted this yesterday.
It's at 50,000.
Do you think your clients are tired of the AI flyers too?
Reach out. I'd love to help.

Heard yall don’t like our AI posters, hope this is better🥴

08/05/2026

Wondering how to actually stand out in this AI-saturated world?
How about with:
-Signage that lasts
-Signage that gets better with age
-Signage that reflects the character and heart of your organization

I'm excited to announce that hand-lettered signage is now part of what I offer at Waypoint!

My goal from the beginning has been making organizations and our community more beautiful -- through branding, logos, and web design. This is just the natural next step: bringing that same thoughtful design into the physical world.