12/08/2021
Sales skills are life skills. Whether you are in IT, in engineering, getting a new job, asking for a raise, in sales, in legal, in management, or for that matter in any job.
I would like to tell a story of a group of rocket scientists, literally and figuratively. They were engineers mixed with IT specialists that built satellites, a group of extremely intelligent people. Joe, one of the participants, was sitting in the back row on the seat closest to the exit.
As I started the workshop with 28 people, I asked all what their expectations were. Some said they need to improve their communication, some said they need better teamwork, some said they want to persuade better, some said they want to influence better, one said he wants to sell better.
When I came to Joe his response was “I don’t have to be here. I am an engineer and as an engineer I don’t need this soft stuff. I am here because I was told to be here.”
It put me back a bit, but I knew he will get value.
I ran the workshop for 2 days on The Psychology of Communication. How to communicate in a way that resonates with people, i.e., how to sell any message so that people buy into it.
At the end of the 2 days, I said that it is now time for feedback from anyone. Joe who has moved a few times around in the class jumped up and said “I want to go first because I need to fix something. The last 2 days gave me lessons and skills that I was never taught before. I did a theoretical course on communication before, but this is what communication is about, this is what selling is about. I wish I did the course in the beginning of my career.” This wording came directly from his written evaluation that matched his class response.
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