20/08/2013
Let’s unpack Personal Branding…
The term personal brand is believed to have first appeared in the August 1997 issue of Fast Company Magazine, in an article by management guru and author Tom Peters, who wrote…
“We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”
Personal branding is all about you. It is the perception that others have of you (whether you intended them to have that view or not) and the trust relationship.
In view of this, make a conscious effort to create and maintain your personal brand, thereby catapulting your career forward.
Dan Schawbel recently said…
+ Personal branding is a process by which you uncover what makes you special;
+ relative to everyone else who is competing for the same opportunities;
+ and then communicate that to the right audience.
Your personal brand should be strong and memorable enough to set you apart and to make a positive impression on people.
There are many facets to your personal brand, including Marketing, Networking, Skill set, Passion, Appearance, etc.
You need Awareness of your personal brand, which leads to Perception, which must build Trust and your Reputation follows which results in more Awareness, see picture …
How do you go about creating this “Personal Brand”? You contact me at Houston Matters!