28/05/2026
Marketing hits differently when you understand what people are thinking about and what they're about to do next. Decisions are rarely made on logic alone, and the shopping journey almost never starts at the top.
Nowadays, consumers are "triggered" and often find themselves somewhere in the middle of the funnel, suspended between opinion versus action, where they're waiting for their mindset to change.
OTB Insights try and pinpoint exactly where consumers are in their decision-making process, so when their mindset shifts, you'll know exactly where to find them.
