Alphabet Soup

13/09/2026

13/09/2026

Well done to the Alphabet Soup Team and Hydrol Sportfor pulling together and being one of the sponsors of this mornings race at Pirates Running Club Always great to see Brand activations into key markets. It was pulled together in 3 weeks, thanks to all involved. Pirates Sports Club

21/07/2026

To our darling Gabi - Wishing you the Happiest of Birthdays to day. Thanks for all that you are and all that you do and I am so grateful to have you as such a big part of Alphabet Soup. May your year ahead be blessed with love, happiness and good health and that all your dreams come true. Wishing you a wonderful birthday and special day. Lots of love

16/07/2026

A huge thank you from all of us at Alphabet Soup to all our Media Partners for joining us at our annual Madiba Day 2026 Function as we approach Madiba Day on the 18th of July. Again this year we have chosen to support Hotel Hope orphanage and Oliver who do the most amazing work. Supporting Ernest Stoop at the Sauced Sports Bar and Grill and thanks for all your support.
Collectively with all of our partners donations, we will be delivering nappies, tinned food, baby jelly, creams, mielie meal, books, toys, blankets, humidifiers and so many needed goods early next week. A huge thank you to all of you have contributed over the past few days and for making the Auction such a success. The beautiful Madiba print made by the children at Hotel Hope will be hanging on the boardroom of Vicinity Media. Thank you again to all who have donated during touch economic times and made it such a wonderful afternoon where we gathered as a community and made a difference in the lives of children who need it so desperately. Face First Media Jinja Outdoor Advertising MAMELA MEDIA Primedia Broadcasting Relativ Media SA Whisper World South Africa
Vicinity Media Mediamark Adreach Group EMedia Sales HOT 102.7 FM Spark Media Ad Outpost Ads24 Summit Media

15/04/2026

A Tribute to Justin Lavers

It’s with a heavy heart that I heard about the passing of my good friend Justin Lavers this morning. We met each other many moons ago, when I first started out in the industry. We partied hard, had way too many tequilas, left media functions in the early hours of the morning and laughed until our tummies hurt.

I met him in the early years of Branded Marketing and we remained close friends until he moved to Durban a couple of years ago. He was always present at our Alphabet Soup functions and was a great supporter of the agency. He epitomised a true media salesman — someone who built meaningful relationships with clients, delivered exceptional service, negotiated with skill, and was deeply knowledgeable across all aspects of media.

Justin had numerous talents and was exceptionally well read. We spent many hours discussing politics, economics, and the ever-changing South African media landscape. His career was shaped by the remarkable teams he was part of — Ramsay Media, Caxton Magazines, New Media Publishing and others — ultimately leading him to Open Architecture Systems, where he worked closely with his brother and Devon.

He was a true friend to many — always supportive, deeply caring, and a wonderful listener. John and Nick were an integral part of his life, as were the many friends and colleagues who were fortunate enough to know him.

Justin had the biggest heart. He was generous, sensitive, and honest, with a quiet strength rooted in faith. He was also an exceptionally talented artist — complex, thoughtful, and often self-reflective. I was privileged to own three of his pieces, including a beautiful work of our two Jack Russells, Rosy and Granger, which still takes pride of place in our kitchen today.

We shared so many passions — art, media, food, books, charities, people, and a deep love for animals. His loyalty to his family and friends was unwavering. Ours was a friendship of ongoing conversations — ones that never truly ended, only paused.

Justin, no matter how much time or distance passed between us, we always picked up right where we left off, just picking up on the next chapter.

Today is a sad day. Heaven has gained an angel, and the memories of the past few decades will forever remain in my heart.

Rest peacefully, Justin. You will be deeply missed and always remembered 🌹💔😢

Justin Lavers

18/02/2026

What a brilliant mind! I had the privilege of listening to Clem on numerous occasions and his thought provoking presentations on strategy and scenario planning were unmatched. A true leader in understanding of the continents political geo sphere and economic policy. Condolences to his families and colleagues, he had an impact on all of those who he engaged with and was a true gentleman.

14/11/2025

Last night at DMASA Awards under the beautiful lights of Jozi - the City of Gold, Alphabet Soup won 3 finalists which resulted in two Bronze and one Silver Assegai for out work on Mahindra Fusion Festival.

Those whose Integrated Marketing campaigns deliver exceptional results.Since their inception, the Assegai Awards have striven to benchmark the South African Direct Marketing industry, to highlight best-in-class examples and encourage all players in the industry to work towards achieving greatness in their campaigns. The ultimate goal remains to keep raising the bar for the whole industry. This year saw a record amount of entries with a rigorous judging process.

An Assegai Award does not give honours for extravagant production values, enormous budgets or big-name companies. Rather, it recognises breakthrough strategy, creative brilliance and outstanding results in all Direct Marketing media, from mail and print to digital, from mobile to broadcast.

Results:
🥈 Silver – Automotive Category
🥉 Bronze – Special Integrated Campaign
🥉 Bronze – Channel Experiential Automotive

These awards are a huge recognition and we’re incredibly proud to have achieved this alongside with our wonderful client Mahindra MSA and all of media partners including Primedia Broadcasting.
We’re thrilled that this work has not only delivered results but also received industry recognition.
Here’s to pushing boundaries together and thank you to Mahindra, our Media Partners and to all who made this possible. Congratulations to all the other winners.
Mahindra XUV300 Assegai Integrated Marketing Awards Mahindra South Africa Primedia Broadcasting

17/10/2025

Alphabet Soup celebrates yet another year of being recognized as best in class in the Media Industry. At the 2025 iteration of the MOST awards our company placed 3rd in the Specialist Media Agency Category. As we celebrate our 25th year, our industry continues to nominate the agency consistently in the top 3 in these awards, for over a decade. We are the only agency that has achieved this in our category and that consistency speaks to the incredible work that the team puts into ensure that we deliver the highest standards to our clients consistently.
Well done to all the winners at the Most Award earlier this week. It is incumbent upon all of us to continuously raise the bar. Thank you to my team, to all our partners and most importantly, to our clients whom we serve.
To another year of delivering great work, connections
and partnerships.

10/10/2025

At the Tavern Experience with and SAB learning about the 6000 taverns that are part of every day culture at n SA. So many of these taverns have provided a platform for SA musicians in the realy part of their journey, who have gone on to reach great heights in the SA Music stage. Understanding cultural differences and music genres is so fundamental to media. SAB have been fundamental in developing and growing this channel in order for agencies to reach various sectors of this market through media.

09/08/2025

Thanks to PROVANTAGE for a fantastic day on Thursday, even though freezing it was a wonderful experience and Glendower Is an awesome course. Great day out and long overdue