What We Cherish

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South Africa
Johannesburg
What We Cherish

WhatWeCherish offers bespoke, sustainable solutions for hospitality and corporate sectors with a curated selection of luxury African goods. We’re here to help!

We provide custom in-room amenities, Decor, VIP gifts, and tailored corporate gifting. 🌿 Welcome to WhatWeCherish (WWC) 🌿

We are a wholesale agency offering a curated collection of sustainably sourced products from across Africa, including luxury homewares, office essentials, beauty items, and fashion accessories. Our mission is to support businesses that prioritize sustainability, serving industries from luxury hotels and spas to travel retail and corporate gifting. We proudly work with luxury hotels, spas (offering natural beauty products and organic teas), gift shops, and businesses seeking thoughtful corporate and client gifting solutions. At WWC, we offer high-quality, artisanal products that can be co-branded and customised to meet the unique needs of corporate and hospitality clients. Our work empowers African small businesses and fosters sustainable growth across the continent.

💬 Have any questions? Drop us a message, and let’s explore how we can create positive change together. 🌍✨

12/04/2025

🌿 Welcome to WhatWeCherish (WWC) 🌿

We are a wholesale agency offering a curated collection of sustainably sourced products from across Africa, including luxury homewares, office essentials, beauty items, and fashion accessories. Our mission is to support businesses that prioritize sustainability, serving industries from luxury hotels and spas to travel retail and corporate gifting.

At WWC, we offer high-quality, artisanal products that can be co-branded and customized to meet the unique needs of corporate and hospitality clients. Our work empowers African artisans and fosters sustainable growth across the continent.

💬 Have any questions? We’re here to help! Drop us a message, and let’s explore how we can create positive change together. 🌍✨

09/04/2025

Grateful to have our first showcase at ILTM Africa () — an exclusive, invitation-only 3-dat luxury travel event connecting global travel advisors with Africa’s most exceptional hotels & experiences.

Held at the stunning Norval Foundation Art Museum in Cape Town, the event brought together luxury brands, meaningful connections, and forward-thinking conversations in one inspiring space.

Here’s to more powerful moments like these, where purpose meets travel.

06/01/2025

✨Reflecting on 2024 & Looking Ahead to 2025 at WhatWeCherish ✨

As we welcome 2025, I’m reflecting on our year at WhatWeCherish. 2024 brought growth, challenges, and exciting opportunities to continue offering luxury African products that empower communities & champion sustainability.

💚 2024 Highlights:
• Our portfolio grew to 22 African brands, including 18 women-owned & 9 Black female-owned 🌍
• Curated collections in Accessories, Beauty, Homewares & Textiles ✨
• We support local artisans through our vendor ecosystem ♻️
• We welcomed new brands: , , 🤝
• We partnered with to curate and opened The Gift Gallery, now expanded into the 🛍️
• Proudly secured 3rd place in the & Prize Fund competition 🏆
🎤We spoke at the Sustainability Summit & Sustainability Week 🌱

Looking ahead to 2025, we remain committed to growth, empowerment & sustainability. Thank you for being part of this journey! Here’s 🥂 to another year of positive impact! 🌟💚

09/10/2024

🚀 Exciting news! Our founder will be speaking at on the Startup Stories stage! 🎤✨

🚀 Exciting news! Our founder, Melaney Odlenhof, will be speaking on Thursday October 17th at on the Startup Stories stage! 🎤✨

Catch her at the Seamless Startup Stage (H3-A36) as she presents on “Sustainability Starts Small: The Big Impact of Tiny Decisions.” 🌱

Swing by our booth at Stand SE06 and let’s connect!
🔗 Grab your FREE pass here: https://bit.ly/3R3SrYL
💥 Or use this link for an expo pass: https://lnkd.in/d-f4vqgt

With just 1 week to go, is ready to light up Johannesburg! 💡🌍

Let’s talk about the future of digital commerce. 🔥

14/09/2024

29/08/2024

Join us in shaping a sustainable future at the Sustainability Africa Summit 2024. Don’t miss our founder speaking on the panel ‘From Vision to Action: Driving Sustainable Change Together’.

05/08/2024

Happy Monday, everyone! We’re thrilled to announce that WhatWeCherish now proudly represents Lulasclan! 🌟🥳

Explore the collection, which beautifully blends traditional African artistry with contemporary design, capturing the essence of home and the magic of Africa. Founded by the talented Bonolo Chepape in 2016, Lulasclan began with scatter cushions and has evolved into a dynamic design studio. Each piece reflects a unique fusion of cross-cultural elements, celebrating both heritage and modern aesthetics.

Discover what home feels like through their stunning collection. 💚

22/07/2024

Get ready to glow with ✨ This blend of Moringa oil and ginger powder fights acne, evens out complexion, and leaves your skin nourished and radiant! Massage onto your skin after a shower for that healthy glow.

🧡How to Use Your Nokware Shea Butter Pouch as a Refill:
1️⃣ Tear or cut the top
2️⃣ Open the pouch
3️⃣ Scoop into your empty Nokware bamboo container or wooden bowl
4️⃣ Reseal and store

🧡How to Use Your Nokware Shea Butter Pouch “As Is”:
1️⃣ Tear or cut the top
2️⃣ Open the pouch
3️⃣ Scoop with a clean spoon
4️⃣ Massage into your skin
5️⃣ Reseal and you’re all set!

14/07/2024

Introducing Quazi Design: handmade in eSwatini from 100% waste paper. What began as a social impact trial is now a thriving business led by local women artisans. Partnering with magazine distributors, they transform waste into stunning, sustainable products using innovative techniques. Ethical, eco-friendly, and community-driven, Quazi Design redefines recycled materials. We are proud to have Quazi Design on board with WhatWeCherish! ✨💚

Address

Johannesburg
2193

Website

http://www.whatwecherish.com/

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