25/08/2026
Engagement metrics are not credibility metrics.
There are experts that are content creators; but not all content creators are experts.
I have been observating social media platforms over the last 3 months and I notice how quick people people can take your content and copy it and post as it's their original content without acknowledging the author!
This is why it is important to have social proof. Social proof is evidence or testimonials of people who have experienced your product or services who share its efficacy. Grateful to Becky MsBee Chikaura of MsBee Group Travel for the mentions over the past week promoting our collaborative work with the Canton Fair Sourcing Trip 2026 and support.
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