22/02/2024
Someone wrote this in a Entrepreneurs group, so here are my thoughts:
"To someone with a hammer, everything is a nail" ~Charlie Munger😅
- To create a Brand Strategy, you go through , which then allows you to map your "GAME PLAN" (strategy). The you were taunting is a part of Brand Strategy. You cannot effectively decide WHO you are and HOW you want to be known without knowing thoroughly WHO is ALREADY out there....through MARKET RESEARCH. So you can then yourself against them IN people's minds. This needs RESOURCES!
I've come to understand that a strong brand possesses 3 things:
- STABLE problem-solving systems.
- Financial muscle/resources.
- Cultural influence (The ability to influence the behaviors of large groups of people). The "cultural influence" side is likely where a clear BRAND IDENTITY is needed since emotional attachment to the brand is nourished here... Your create AND MAINTAIN the identity.
Since most people in THIS group are boostrapping (running businesses with little or no capital), their customer experiences can easily be affected by inconsistencies in solving people's problems. How would a good "Brand Identity" help someone "sell fluidly" in this case? Because the poor customer experiences actually kill people's perceptions of them..
Unless we have a different definition of Brand Identity.
When stumbled on Logo design and "visual branding" back in the 1950s, they thought they'd solved ALL business problems😆. P.R Officers were also thinking the same thing in their own space... All these professions eventually merged and Brand Strategy was born later. But it can be a very expensive. Very useful. But expensive to implement and manage.
Sincerely
Themba - The Deaf Designer
for Campus Concepts - Design Studio
