Media Training SA

28/06/2022

Should I give a media interview?

As important as media training is, not all media experiences are worth your efforts or the right thing to be doing. Before you leap in front of the cameras on behalf of your business first ask if this is actually the right course of action?

06/07/2021

Media Training Tips #4 — Prepare for tough questions
We’ve all cringed at interviews where a shady politician spends 5-minutes dancing around a question like a prima ballerina. Former British prime minister Theresa May was renowned for it.

Analysis of political interviews has found that the PM is a mistress of tactical equivocation and a pro at giving a ‘non-specific response to a specific question’

05/07/2021

Media Training Tips #3 — Take control
Remember that you’re in control. The interviewer might be asking the questions, but your responses are what steer the course of the conversation. As such, don’t be afraid to take a few moments to gather your thoughts

02/07/2021

Media Training Tips #2 — Talk in soundbites
The key to effective media interview training is learning how to speak in soundbites.
As a passionate business leader, you can no doubt talk about your industry and business ad infinitum. While it’s great that you know your stuff inside out, journalists (and the general public) don’t care. They’ll only remember soundbites.
The secret? Less is more. Keep your responses concise, avoid unimportant details, and use clear-cut language.

01/07/2021

Media Training Tips #1 — Do your research
Almost all media appearances are planned weeks ahead of time. If you want the appearance to be successful, use that time to prepare.
Find out as much as you can about the radio/TV station and the presenter in advance, so you don’t make any embarrassing mistakes like pronouncing their name wrong live on air.
Here are some important things to consider:
-Is the interview live or pre-recorded?
-Will there be other guests, or just you and the host?
-How much time will you have on air?
-Who is the audience likely to be?

30/06/2021

If you want to get more media coverage for your business or company it’s essential you’re seen and heard in the media on a regular basis. Media training can be highly effective in helping you develop the skills to get your message across succinctly and with impact. And when you are an effective spokesperson, the media will return to you again and again for expert commentary on your area of expertise.

Read more at:

Read our 5 Compelling reasons to get media training so you can develop a powerful and effective relationship with the media. Click to read more...

06/11/2020

Media Training has never been more important

In a world of social media and 24/7 breaking news, knowing how to handle media is vital. Media interview training is essential for anyone who is going to speak with print journalists, go on a radio chat show or enter a TV studio.

05/11/2020

Whether it's doing an interview in a TV studio, making a short statement as the cameras roll or having an in-depth discussion on the radio - most people find them all rather stressful experiences. Few of us are natural talents when it comes to speaking in public or on the air. But you can learn how to master situations like these, and our workshops show you how.

04/11/2020

We provide crisis communication and media training for you and your organisation. Our courses help you to communicate clearly and simply in a crisis or on a day to day basis to maximise media opportunities.

03/11/2020

Professional media training and preparation can help any client take advantage of a media interview opportunity and “own” the story. Get in touch with us for customised media training workshops.

26/02/2020

Never say this to a reporter https://www.youtube.com/watch?v=w0eO1g1xrRQ&feature=emb_logo

Media training advice about what to never say to a reporter. Find out from Mark Bernheimer, founder of MediaWorks Resource Group, what two phrases you should...

24/02/2020

Media training is a specialized form of communications training that helps media-facing individuals to anticipate reporter behavior, avoid common traps, and confidently focus on their messaging.

Though the media landscape is shifting, the importance of media training is undiminished in an era when there are more writers and news “reporters” than ever before. Media training enables communicators to focus on their own interview objectives, whether facing traditional mainstream journalists, trade reporters, or bloggers.