09/06/2026
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Referrals rarely start with a sales pitch. They usually start with trust.
Think about the last time you recommended a business to a friend or client. You probably did not recommend them because of their advert. You recommended them because you trusted them.
That is why successful networking is not about collecting business cards. It is about building genuine relationships over time.
Who is one business owner in your network that you would recommend without hesitation?