Fundraising Online

18/08/2022

So proud to be working with this amazing organisation.

We’re super excited to share our fresh, new website! www.operationsmile.org.za Thanks Sheila McCallum of Fundraising Online for all your hard work and support! Check it out - we’d love to know what you think of it.❤️

20/05/2021

Interesting to hear at 2021 that authenticity trumps professionally designed campaigns that appear to be the work of marketing agencies, rather than the non-profit itself.

We all want to present our organisations in a professional way. But, by making our social media posts look slick and clever, we may be shooting ourselves in the foot! Same goes for adapting email templates designed for the commercial sector. Donors don't expect their favourite causes to send communications that look as if they've been created by a third party.

18/04/2021

Big wins for social media

According to the 2021 Edition of Social Media Statistics published on Broadband Search, social media app usage grew by 4 percent from January to June 2020.

Hardly surprising, given that most of us were stuck at home waiting out Covid lockdowns, with only our phones for company! Social media might well have been what kept us sane, allowing us to share photos and keep in touch with friends and family we weren’t able to see for weeks on end. Apart from reading, gaming and binge watching on Netflix, social media was also pretty much our only source of entertainment.

No wonder YouTube and TikTok report a surge in usage. Even if we don’t personally go onto these platforms, we are exposed to the content because friends share it on Whats App and Facebook. This sharing aspect makes it difficult to accurately measure individual social media platforms’ reach.

Read more at http://www.fundraisingonline.co.za/blog.html

11/01/2021

Was 2020 a good year or a bad year for your organisation? Here's our take on a year that most would prefer to forget ...

http://www.fundraisingonline.co.za/blog.html

02/12/2020

Borrow a winning website strategy

Why is a fundraising blog featuring the Woolworths website? Simply because I believe our non profits can learn a lot from their commercial counterparts!

As a fundraising consultant specialising in websites and digital giving, I am often asked to evaluate non profit websites. It’s got to the stage where I can do it in my sleep because at least 80% of South African non profits follow the same website formula. And it's pretty depressing ...

Read more at http://www.fundraisingonline.co.za/blog.html

06/06/2020

Super impressed by the generosity of South Africans during lockdown ... and the innovation shown by many local non-profits. http://www.fundraisingonline.co.za/blog.html

10/01/2020

Start of a New Year is always a good time to reflect and plan. Some interesting stuff from M+R on my latest blog. https://www.fundraisingonline.co.za/blog.html

12/06/2019

Loved Sticky Marketing (UK) session on 2019 this morning. "Attention is the most precious thing on Planet Earth."

12/06/2019

Listening to 2019 session with Natasha Stone (JustGiving) on "Live-stream fundraising". Absolutely mind blowing. Who even knew Gaming for Good was a thing?

29/05/2019

Brilliant! How clever is this new technology from Misereor?

Interactive Billboard. Cannes Lions Gold winner 2014 Image source: Stephan Kühn, Dream India (2012) https://vimeo.com/33072273

29/05/2019

Does online giving cannibalise offline giving? According to an article in Nonprofit PRO, "This online versus offline wall is mostly in our own heads. The data clearly shows that donors do not see themselves as online or offline—they’re just supporters who don’t care about the attribution games nonprofits play."

The report goes on to claim an interesting fact: "Online donors 65 years and older have the highest retention rate." Previous perceptions that online givers are younger, is completely untrue. Older donors are still the biggest supporters of charitable causes across all giving channels.

Read the full article at

2019 marks 20 years since online giving first began in any significant way. In 1999, Blackbaud pioneered the nonprofit technology market by introducing reliable, secure and donor-friendly online donation forms. Fast forward 20 years, online giving now represents tens of billions of dollars.