Guylin van den Berg - Instant Offers

Guylin van den Berg - Instant Offers Free Instant Workshop Offer Creation Sheet: https://instantworkshops.com/free

I've been reading Dale Carnegie's "How to stop worrying and start living" this week.And one simple idea has stuck with m...
10/06/2025

I've been reading Dale Carnegie's "How to stop worrying and start living" this week.

And one simple idea has stuck with me.

Focus on the now.

It sounds so obvious but I started noticing something while working with clients and even more so when on calls with my mentors.

There is a clear difference between the types of questions being asked.

The successful ones, the high achievers, they are asking about the now...

What can they fix, now.

What can they do, now.

They ask for answers that's immediately implementable (if there is a word like that)

But interestingly, the ones behind, they ask "What if..." questions

What if this doesn't work?

What if no one buys?

What if I run out of content?

And it's the kind of thinking that I'm noticing.

One enforces action and drives results, the other not helping you move forward , just kept stuck in theory.

But we all know the truth about the "What ifs...?"

They hardly ever happen because we make these scenarios up in our minds.

It's as if fear is disguised as "planning" by asking those questions.

It's the same pattern I'm seeing with Install Clients

The ones moving fastest ask immediate questions like:

- My current conversion on my offer is 7%, how do I structure my offer better to increase the conversion

- How do I introduce a group structured offer that requires less 1:1, my 1:1 spots are full

- How do I turn my workshop into an evergreen product

They move quickly, they keep testing and they learn and adapt with each thing they try

Because the only thing we actually control is what we do right now.

We can't change yesterday, we can't change the next 6 months, just the action we take today.

And that action will ensure a better tomorrow.

Don't judge a campaign until it's over.I've seen it happen too many times (myself included).You launch a workshop and th...
11/03/2025

Don't judge a campaign until it's over.

I've seen it happen too many times (myself included).

You launch a workshop and the first few sales roll in and then... silence...

A bit of panic sets in, checking ad accounts.

Split testing headlines.

Tweaking emails and automations.

For it all to be forgotten when the live timer gets closer to the workshop date.

I've noticed that from 4 days out it starts picking up again and multiple times I've had 3-5 sales in the last 15 minutes before the workshop starts.

And it shows that our job is compress time as much as possible. People want as close to instant gratification as possible.

Right now, I'm running a low ticket workshop test to see what the difference is between $100 workshops versus workshops under $25.

The main reason was to drive volume into my business of buyers.

The second reason was to then see what the quality of buyers were ascending and joining Alchemy.

Because I believe the pure action of someone taking out their card to buy something signals intent and if they buy once, they'll likely buy again.

Our job is to then craft the offers to get them to keep spending.

One thing I notice with running a $9 workshop offer is that the usual 14 day promo cycle may be too long.

With low ticket, people want it now.

So I'm running another test where I keep the promo window 5 days or less and it should drive a higher velocity of people in.

Well that's the plan at least.

But coming back to not judging a campaign until it's over.

Too many times I have had clients stop emailing or stop the ads with a few days to go and that's the crucial time when your repeat message lands with people.

And the natural urgency of the count down timer places pressure on to join.

People sit on the fence and then take action closer to the time.

I've had countless times where I can see someone opted in when I first started running ads and then only bought 2-3 days before the workshop.

If I had pulled the plug, I would have lost those buyers.

We have to run the promo until it's done, then evaluate and make changes.

We also have to be ok with making offers and some not sticking, but we only make that decision if we run the full course of the promo.

Don't stop before the finish line.

08/03/2025

Yesterday I got a reply from someone.

You could sense the energy and excitement around an offer she is busy creating.

And one statement caught my attention which was "I’m writing up the product this week and then looking to launch next week"

And I made the same mistake for years.

Spending huge amounts of time on creating the sales page, creating the product, recording videos, setting up automations and then only launching!

This is the completely wrong way to go about it.

See the magic in our game is that we all have thousands of ideas, which quite frankly we never execute on, but that's for another time.

But, some ideas are great and will work and others will be a massive flop.

The magic is that we are able to whip up a sales page, a post and some ads within hours to send out into the marketplace to gain feedback.

And from that feedback, we know whether to build the rest or not.

Instead of spending weeks or months building and delaying actually putting it out there, we can now validate it within days without much effort wasted.

This is where the fun comes in.

I wanted a way to take an idea and validate as quickly as possible.

Then once validated, be able to create the most amount of leverage around it.

Call is the lazy way!

And that is the Instant Workshop way.

With validation around the offer, I could now record it live with new buyers, invite potential clients to join Alchemy, sell the recording, use it as a bonus is another product and cut it up as content.

It is the best possible way, especially where the market is now, to demonstrate your ability to solve the problems you solve and do it live with a few volunteers.

By doing this, you not only massively increase the trust factor, but also the conversion rate of buyers wanting to become clients.

See most people spend more time thinking about an offer than actually the time they put the offer in the market for.

When we flip those around, we allow ourselves better chances of finding the winners.

Todays email is about Shelby.He joined the Launchpad in Jan and jumped right into ex*****on.And the frustration Shelby h...
13/02/2025

Todays email is about Shelby.

He joined the Launchpad in Jan and jumped right into ex*****on.

And the frustration Shelby had when joining is that the business has tons of leads that are untapped, collecting digital dust and he wanted to leverage that.

As most high ticket businesses go, if they can't get someone converting on their high ticket offer, they basically write them off and move on to new leads.

But there is gold in an audience of people who are 'Not Now' people.

You just need to craft the right offer.

So as always, we started with phase 1 by crafting an offer doc, that made a clear and concise offer that we could then validate and refine as sales roll in.

Shelby then launched the 14 day email re-ignite sequence for their older leads and modified it to post in a Facebook group they had.

The amazing part was that by email 2, there was someone ready to sign up.

That's the fastest I've seen the campaign work (maybe we should make him a special plaque like most the internet space does saying "FASTEST LEAD RECOVERED" haha).

But we didn't stop there, we implemented the Facebook pop up strategy to wake up even more people that are still interested but not in the high ticket offer. (This works great for stagnant groups and better than hand raiser posts for groups)

And guess what? It's working, people are engaging and taking action steps.

The key here is simple, it becomes easier to convert an audience when it's an easy yes offer, to get them into our world and then moving selected people up the offer ladder that has more access to us.

Next up for Shelby will be to launch Instant Workshops for those not quite convinced by the Gdoc offer but maybe interested in a one off workshop.

And then run the cadence of opening and closing his Foundation Offer to scale this offer.

It's come at a great time as his family had made some changes in terms of career choices, but happy to see this grow and provide them with a new source of revenue to achieve their new goals.

These results happened without Shelby generating new leads for this but rather focusing on converting an existing audience by creating new offers to make it easier for those interested to join to do so without committing to their $10k + high ticket option.

Unlocking new revenue by speaking to leads they had already paid for.

05/11/2024

In my previous funnel agency, I only realize now that I had being doing this all wrong!

I was getting leads and then trying to convert them into clients.

Hard move!

There is a crucial missing step, which I implemented and that made it so simple.

It allowed me to only talk to people who had already paid me.

It allowed me to avoid time wasters,

It allowed me to focus on those who are willing to spend more.

It allowed a filter between good and bad...

And I missed this piece for way too long.

See when you convert leads into customers first,

It then becomes easier to move them up to become clients.

Once I learnt this, I was able to get customers into my business, those that take out credit cards and buy stuff,

And then sell them into my core offer without sales calls!

Remove this one step and you'll be in the DM's all day trying to convince people to buy your stuff.

31/10/2024

How much business is lost because businesses become complacent with long term clients?

I've seen this so many times over the past few months...

Whether it's cellphone service providers,

The dealership we've bought and serviced cars at for over 20 years,

Bicycle shops that service our bikes...

Medical aid... the list goes on.

We take it for granted that our long term clients will keep coming and keep paying.

What a lie!

I saw an agency lose a client this week that's been with them for 5 years, why?

The initial promise was slowly forgotten and the deliverables got to the bare minimum.

They thought the client wouldn't notice... Ha!

Now they spending more time looking for a new client but even worse, the time wasted doing a handover and sorting out assets for the new marketing agency taking over.

It was easy to see this coming from someone on the outside.

And it's one of the driving factors of my new offer.

I've been part of coaching programs where I am just a number getting the same generic repetitive answer as everyone else.

That's why I want to keep it intimate and to be able to give each client the necessary tools to achieve results.

Otherwise why the f*** would they stay?

30/10/2024

One of my favorite sayings is 'Progress Over Perfection'

And it happened as a perfect example the other day.

I was onboarding a new client into Alchemy and during the call, which is usually used to explain the roadmap and what next steps the client should take..

She presented me with the first rough draft of her workshop!

Does it need some tweaks and changes? Yes...

Is it perfect? No!

But I value progress over perfection and it's also helped me overcome the fear of launching offers...

See the only thing that matters with an offer is whether someone out there is willing to take their credit card out and pay for it.

Sure I can help you make the offer better, but the ultimate test is getting live data from people who are your target market, actually paying for your offer!

80% is good enough, use data to make it better from there!

Focus on progress, don't try make it perfect like I did for waaaaaay too long

Been a good morning so far!Woke up to some Sunday wins inside Alchemy,Had coffee,Working on launching a new workshop thi...
28/10/2024

Been a good morning so far!

Woke up to some Sunday wins inside Alchemy,

Had coffee,

Working on launching a new workshop this week,

Played with my dog,

And this day is still young!

27/10/2024

One common thing I noticed when giving feedback to clients about launching offers...

Is that we think we need to focus on everything...

A high ticket program, a workshop, a low ticket and then something else just to make sure we are completely overwhelmed and everything is held together by sticky tape...

Sound familiar?

Yep, I've done that too!

Recently we moved to a new place and we started fixing up the garden...

And one of the most beautiful lessons nature can teach us, is that beauty takes time but it also requires layers that compound...

It requires layers of ground, then a layer of seeds, then a layer of water...

It's exactly the same as our business,

We need to focus on building in layers and each layer isn't built the same!

Let me give you an example!

Focus on launching just workshops and sending client to your backend core offer, once that is smooth and you are in a routine,

Then start adding another layer of maybe a low ticket offer in the mix...

We often do way too much and then everything gets half the effort and we wonder why it's not working!

I've been helping clients remove the complexity and stay focused on the immediate next steps...

Not step 74 that they are thinking of...

25/10/2024

The biggest lesson for me over the past 3 months when it comes to offers

Validate as quickly as possible, then make it better

So simple but took me a while to actually do it

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