We specialise in getting your message out there, and finding synergy between traditional marketing and the online world. OUR SPECIALIST AREAS:
1. Online
Social media for corporates is more than just having a page, and managing it is more than just posting a funny photo on a Friday. You need to constantly be where your customers are, and your customers are online. The online community is h
ungry for rich content, for something different – they want to be engaged, entertained, informed and respected. Bombarding them with advertising messages via social media status updates and blog posts is not going to win you an audience, and will make anything you do seem like a PR stunt. So how do you do it? How do you create an online presence that is relevant, entertaining and brings you positive word-of-mouth? That’s where eQ comes in. We offer a comprehensive online presence and reputation management service, backed by many years of experience in writing, marketing and online management. Our services include:
- Creating a social media presence for your company if you don’t already have one
- Using the five principles of emotional intelligence in marketing to inform your online presence
- Generating rich content through opinion articles, blog posts and spin-off social media posts
- Cross-posting your content across our blogging and social media network
- Creating conversations with your customers
- Taking you to your customers – they are already online and talking about you!
- Plugging negative comments and redirecting conversations that are already in cyberspace
- Drive traffic to your website via social media
- Reporting on your total reach
- Giving you the platform to go viral when the opportunity presents itself – the online environment is the mouthpiece of a viral campaign, but a campaign can only do so when your online presence is established, your content is rich, and your campaign is managed intelligently.
2. Neuromarketing
Neuromarketing as a discipline is not a new one, but has been relatively underutilised in the South African marketing landscape as a tool for better formulating, analysing and understanding marketing campaigns and their effectiveness. We specialise in applying the principles of neuromarketing to both online and offline campaigns:
- Planning
- Pre-campaign EEG testing
- Post-campaign effectiveness testing
- Reports
- Training
- Teambuilding
- Research
OUR AREAS OF EXPERTISE:
Marketing
- Strategy
- Budgets
- Multimedia
- Analysis
- Reporting
- Marketing collateral
- Neuromarketing campaign planning
- Neuromarketing campaign testing
Communications
- Internal
- External/Press releases
- Newsletters
- Electronic dissemination
Brand
- Brand identity
- Brand development
- Brand strategy
Media
- Bookings
- Placements
- Planning
Digital/Online
- Training
- Social Media Strategy
- Social Media Management
- Social Media Reporting
- SEO (search engine optimisation)
- Blogs
- Online marketing campaigns
- Neuromarketing campaign planning
- Neuromarketing campaign testing
Creative
- Design for multimedia
- Copywriting for multimedia
- Proofreading
- Editing
Events
- Planning
- Creative
- Management
- Entertainment
