31/08/2026
Big dreams don’t always start big. Sometimes, they begin with a small idea, a little courage, and a decision to try.
For Anthea, it began in a spare room at home, with a dressing table and a small set of shampoos. “I was only thinking I’d do my cousin’s hair.” But the idea stayed with her. In 2018, she took a chance and joined Knowledge Pele’s Starter Pack programme.
Starter Pack helped her transform that small beginning into a proper salon, with new tiling, a basin and a more professional setup. As her business grew, Starter Pack Pro helped her take the next step, upgrading equipment and expanding her product offering. Today, Anthea has grown from a single room into a salon rooted in the community she loves. Her journey reflects our two-stage approach: Starter Pack lays the foundation, while Starter Pack Pro helps proven entrepreneurs scale.
Together, the programmes have invested over R6.8 million in more than 108 entrepreneurs, with survival rates of approximately 71%–74%.
As Anthea puts it, Knowledge Pele “comes in and sees what people don’t see: the fresh ideas and hidden potential in towns often overlooked from the outside."