28/08/2026
Take advantage of Social media to push your business.....dont chase clout of checking likes and comments because they dont necessarily mean leads. Be intentional in pushing your brand tirelessly. And be realistic with turnaround and strategic. There is no sustainable business that is build overnight and especially when you are in Professional service business.
Zaria Business Enterprise was part of exhibitors at National Archives Conference and delegates came to our stall to check if I was there....Each time I introduced myself they were saying "we know you, we follow your work and your social media platforms even though we dont comment or like. Keep doing what you are doing"
Three years of intentionally building the brand and not chasing sales. Our strategy was to position Zaria brand that it speaks for itself.
We designed Word puzzles to test the delegates which terminilogies in Records & Archives they know and we also designed Compliance checklist point scoring assessment. It made them see the gaps within their organisations and improvements they need and gave us Analysis tool to work on. It was all fun, engaging, and educational.
Our sweets cup giveaway had QR code with 2026 conference highlight which drove traffic to Zaria YouTube channel. And we had Display screen which was showing Zaria work and Conferences clips.
We made the mistake of not having physical business cards as we listened to new trend that business cards are not effective and not relevant anymore but we found that is not the case. Majority of people are not into technology of getting your contacts through your social pages. They still prefer the traditional way of business cards. We improvised but it means Zaria Business Enterprise must do better and give people what they need.
