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SIBONGILE SAMBO
Pioneering founder of the first 100% Black-Female-Owned Aviation Company in South Africa
Founder & CEO of SRS Aviation
Country: South Africa
Sector: Aviation
Sibongile Sambo is a pioneering woman of South African aviation. She is founder and Chief Executive Officer of SRS Aviation Ltd., the first 100 percent black, female-owned aviation services company in South Africa. Launched in 2004, SRS is an integrated provider of private aviation services offering South African and international clients professional and personalized flight options including VIP Charter, tourist charter and helicopter services, to destinations around the world. Today, the company also provides maintenance, sales and fleet management services to private jet owners.
Sibongile's pioneering entrepreneurial spirit has earned her a string of accolades and awards. She is also is passionate about mentoring young women, helping them become pilots, leaders and entrepreneurs.
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Sibongile's Startup Story
Born in 1974 in Bushbuckridge, Mpumalanga, South Africa, Sibongile Sambo showed an interest in aircraft from an early age, watching planes flying overhead and wondering one day if she would fly in those planes herself to different countries, meeting different people. Although her early career took her into the human resources environment, with companies such as De Beers and City Power, her dream of being involved in the aviation sector never left her. In 2003, with the South African government passing Black Economic Empowerment Act enabling people from previously disadvantaged backgrounds to enter and participate in economic life as entrepreneurs, Sibongile saw an opportunity to fulfill her aviation dreams. However, having no prior experience in the sector, nor the capital to purchase an aircraft, this posed an initial challenge, but not one that would deter Sibongile from realizing her dreams.
Sibongile’s first taste of success in the aviation sector came as a result of the winning of a tender issued by the South African government for aviation firms to bid on a contract for cargo transport. Her company, SRS Aviation was part of a joint venture with another firm. Although this collaborative project offered a golden opportunity to enter the industry, the other company soon withdrew, leaving Sambo to learn the contracting process on her own....
Read more about Sibongile's startup story →
Sibongile is a great example of an African woman entrepreneur having a dream and making it a reality. What makes it all the more inspirational is that she is doing it in an industry sector that is one of the toughest to break into, as a result breaking down barriers to entry for determined women going forward. --- Melanie Hawken, LoA founder & editor-in-chief
What's behind SRS Aviation?....
"The company's objective is not only to capitalise on this market but also to take the business of flying to our people. There's still a lot that can be contributed in this field and I have taken the initiative to educate young black people about the aviation industry."
“I’ve always loved airplanes – I wished that one day I would have access to these machines that would fly by.”
Sibongile's personal mantra:
"I know who I am not;
I can never forget where I come from;
I know where I am going;
To reach for my dreams and conquer the challenges;
I will dare to be different;
and with proper guidance and direction and with God on my side;
Nothing is impossible;
I am indeed a Future Leader."
Featured
Follow Sibongile making news
VIDEO: Sibongile Sambo - pioneering woman of South African aviation - shares her entrepreneurial journey with CNN
Jan 31, 2016
VIDEO: Sibongile Sambo - pioneering woman of South African aviation - shares her entrepreneurial journey with CNN
Sibongile Sambo is a pioneering woman of South African aviation. She is founder and Chief Executive Officer of SRS Aviation Ltd., the first 100 percent black, female-owned aviation services company in South Africa. This week, CNN’s African Start-Up featured this pioneering woman entrepreneur whose love for flying has paved the way to a successful private aviation business.
Africa's Top 100 Young Business Leaders List Features 7 Women Entrepreneurs
Nov 5, 2014
Africa's Top 100 Young Business Leaders List Features 7 Women Entrepreneurs
This month, the Choiseul Institute of France has just published its inaugural list of Africa’s 100 Most Promising Young Business Leaders Under the Age of 40, and making the rankings are seven women entrepreneurs, our Lionesses of Africa.
Sibongile Sambo featured on Forbes list of 'Ten Young African Millionaires To Watch In 2013'
Jul 15, 2013
Sibongile Sambo featured on Forbes list of 'Ten Young African Millionaires To Watch In 2013'
Read the full Forbes list of 'Ten Young African Millionaires To Watch In 2013' featuring Sibongile Sambo.
Sibongile Sambo: Meet this pioneering female aviation entrepreneur
Nov 18, 2012
Sibongile Sambo: Meet this pioneering female aviation entrepreneur
Ventures Africa features a fascinating article on Sibongile Sambo, South Africa's high flying aviation entrepreneur that is making waves in a traditionally male dominated industry. It appears, the sky's the limited for this tenacious and hardworking 'Lioness of Africa'.
Read the full article.
The 10,000 Women Initiative of Goldman Sachs features South Africa's high flying aviation pioneer Sibingile Sambo
Jun 1, 2010
The 10,000 Women Initiative of Goldman Sachs features South Africa's high flying aviation pioneer Sibingile Sambo
The 10,000 Women Initiative of Goldman Sachs has featured South Africa's high flying aviation pioneer Sibingile Sambo as a case-study.
Read the Case-Study of South Africa's Sibongile Sambo and SRS Aviation.
Entrepreneur Advice
Learn from Sibongile's entrepreneur playbook
Fear nothing....
"I’m a risk taker. I fear nothing. When I apply my mind to do something, I go for it. The worst answer I can ever get is a ‘NO,’ but NO will never kill me. I wake-up the following day and do something different. For me it is the positive attitude I have in life. It has carried me to today."
- Sibongile Sambo is a pioneering woman of South African aviation. She is founder and Chief Executive Officer of SRS Aviation Ltd., the first 100 percent black, female-owned aviation services company in South Africa. Launched in 2004, SRS is an integrated provider of private aviation services offering South African and international clients professional and personalized flight options including VIP Charter, tourist charter and helicopter services, to destinations around the world. Today, the company also provides maintenance, sales and fleet management services to private jet owners. Read Sibongile's full LoA profile here.
Top advice for any aspiring entrepreneur....
"Go into business with an open mind. Know you can have a very good business idea, but be prepared that sometimes the environment will not allow you to achieve it. Be flexible. Think out of the box. Think about ways to diversify. Think of ways to be profitable at all times. Once you are in business it does come down to profitability. It doesn't help to be so passionate about something that is not bringing in money for you. You should be able to realize profits. If you can’t make money from the initial idea, then alter it to help keep you afloat."
- Sibongile Sambo is a pioneering woman of South African aviation. She is founder and Chief Executive Officer of SRS Aviation Ltd., the first 100 percent black, female-owned aviation services company in South Africa. Launched in 2004, SRS is an integrated provider of private aviation services offering South African and international clients professional and personalized flight options including VIP Charter, tourist charter and helicopter services, to destinations around the world. Today, the company also provides maintenance, sales and fleet management services to private jet owners.
Being a good communicator improves your chances of success as an entrepreneur ....
“Being able to communicate with people at different levels has probably benefited me most in my career.”
- Sibongile Sambo is a pioneering woman of South African aviation. She is founder and Chief Executive Officer of SRS Aviation Ltd., the first 100 percent black, female-owned aviation services company in South Africa. Launched in 2004, SRS is an integrated provider of private aviation services offering South African and international clients professional and personalized flight options including VIP Charter, tourist charter and helicopter services, to destinations around the world. Today, the company also provides maintenance, sales and fleet management services to private jet owners.
Positive attitude is key to success in business.....
"You need to have a good attitude. Running a business is never easy. You will meet people that will try to run you down. You will have cases where you will want to loose your temper. Always having a good attitude will help grow with your business."
- Sibongile Sambo is a pioneering woman of South African aviation. She is founder and Chief Executive Officer of SRS Aviation Ltd., the first 100 percent black, female-owned aviation services company in South Africa. Launched in 2004, SRS is an integrated provider of private aviation services offering South African and international clients professional and personalized flight options including VIP Charter, tourist charter and helicopter services, to destinations around the world. Today, the company also provides maintenance, sales and fleet management services to private jet owners.
Two key things you must do to be successful as an entrepreneur.....
"One, you need to persevere on the business you’re running. Two, you need to network; you can’t stay in isolation. You need to network at conferences at the same level. This also gives you an opportunity to give input to other people and stay abreast of politics."
- Sibongile Sambo is a pioneering woman of South African aviation. She is founder and Chief Executive Officer of SRS Aviation Ltd., the first 100 percent black, female-owned aviation services company in South Africa. Launched in 2004, SRS is an integrated provider of private aviation services offering South African and international clients professional and personalized flight options including VIP Charter, tourist charter and helicopter services, to destinations around the world. Today, the company also provides maintenance, sales and fleet management services to private jet owners.
Be willing to make mistakes - just learn from them and move on....
“My background gives me that platform to become a strong woman. I started living away from my parents from the age of five or six, which gave me a lot of independence. For me, managing in an environment that is very male dominated just comes naturally. It comes from a confidence and willingness to learn, but also from the willingness to make mistakes, learn from them and move on.”
- Sibongile Sambo is a pioneering woman of South African aviation. She is founder and Chief Executive Officer of SRS Aviation Ltd., the first 100 percent black, female-owned aviation services company in South Africa. Launched in 2004, SRS is an integrated provider of private aviation services offering South African and international clients professional and personalized flight options including VIP Charter, tourist charter and helicopter services, to destinations around the world. Today, the company also provides maintenance, sales and fleet management services to private jet owners.
Women entrepreneurs can make it in male dominated industries....
“Most people saw my entry into the sector as very awkward, and initially, people never took me seriously. I had to prove myself more than 10 times. However, I told them I’m here, I’m here to stay, I’m here to grow this business, and I’m here to make changes as well, because I’m young, I’m very innovative and I want to bring a new spice into the industry.”
- Sibongile Sambo is a pioneering woman of South African aviation. She is founder and Chief Executive Officer of SRS Aviation Ltd., the first 100 percent black, female-owned aviation services company in South Africa. Launched in 2004, SRS is an integrated provider of private aviation services offering South African and international clients professional and personalized flight options including VIP Charter, tourist charter and helicopter services, to destinations around the world. Today, the company also provides maintenance, sales and fleet management services to private jet owners.
Networking and gathering market intelligence are powerful weapons....
“Doing this hasn’t always been easy, but as soon as men are aware that you’re as intelligent as, or more intelligent than they are, they take you seriously. So I stay knowledgeable; I read continuously and attend conferences and industry events regularly.”
- Sibongile Sambo is a pioneering woman of South African aviation. She is founder and Chief Executive Officer of SRS Aviation Ltd., the first 100 percent black, female-owned aviation services company in South Africa. Launched in 2004, SRS is an integrated provider of private aviation services offering South African and international clients professional and personalized flight options including VIP Charter, tourist charter and helicopter services, to destinations around the world. Today, the company also provides maintenance, sales and fleet management services to private jet owners.
On receiving awards and recognition as an entrepreneur ....
“These awards show that I’m heading in the right direction. It also means that the business of aviation is my playground. I plan to take SRS Aviation to greater heights and become the leader in this business.”
- Sibongile Sambo is a pioneering woman of South African aviation. She is founder and Chief Executive Officer of SRS Aviation Ltd., the first 100 percent black, female-owned aviation services company in South Africa. Launched in 2004, SRS is an integrated provider of private aviation services offering South African and international clients professional and personalized flight options including VIP Charter, tourist charter and helicopter services, to destinations around the world. Today, the company also provides maintenance, sales and fleet management services to private jet owners.
Videos
Essential videos featuring sibongile
VIDEO: Sibongile Sambo - pioneering woman of South African aviation - shares her entrepreneurial journey with CNN
Sibongile Sambo is a pioneering woman of South African aviation. She is founder and Chief Executive Officer of SRS Aviation Ltd., the first 100 percent black, female-owned aviation services company in South Africa. This week, CNN’s African Start-Up featured this pioneering woman entrepreneur whose love for flying has paved the way to a successful private aviation business.
Video: eNCA profiles Sibongile Sambo - Pioneering woman of aviation
Video: eNCA profiles Sibongile Sambo - Pioneering woman of aviation
Source: eNCA | Published on Aug 29, 2014
eNCA profiles remarkable women in a series called August Women. Sibongile Sambo turned her dream of flight to reality by becoming the first black female to own an aviation company in South Africa.
Video: Sibongile Sambo - pioneering woman of aviation - is interviewed by Wisdom Exchange TV (Part 1/4)
Video: Sibongile Sambo - pioneering woman of aviation - is interviewed by Wisdom Exchange TV (Part 1/4)
Source: Wisdom Exchange TV | Published on Jun 24, 2014
Part 1 Expertise ... Wisdom Exchange TV takes us to Johannesburg, South Africa, introducing a pioneer in the aviation industry. Sibongile Sambo is the Founder and Managing Director of SRS Aviation, the first 100% black female owned aviation company providing professional and personalized flight options to destinations around the world.
Video: Sibongile Sambo - pioneering woman of aviation - is interviewed by Wisdom Exchange TV (Part 2/4)
Video: Sibongile Sambo - pioneering woman of aviation - is interviewed by Wisdom Exchange TV (Part 2/4)
Source: Wisdom Exchange TV | Published on Jun 24, 2014
Part 2 - Philosophies ... Wisdom Exchange TV takes us to Johannesburg, South Africa, introducing a pioneer in the aviation industry. Sibongile Sambo is the Founder and Managing Director of SRS Aviation, the first 100% black female owned aviation company providing professional and personalized flight options to destinations around the world.
Video: Sibongile Sambo - pioneering woman of aviation - is interviewed by Wisdom Exchange TV (Part 3/4)
Video: Sibongile Sambo - pioneering woman of aviation - is interviewed by Wisdom Exchange TV (Part 3/4)
Source: Wisdom Exchange TV | Published on Jun 25, 2014
Part 3 - Conscious Contributions™ ... Wisdom Exchange TV takes us to Johannesburg, South Africa, introducing a pioneer in the aviation industry. Sibongile Sambo is the Founder and Managing Director of SRS Aviation, the first 100% black female owned aviation company providing professional and personalized flight options to destinations around the world.
VIDEO: SIBONGILE SAMBO - PIONEERING WOMAN OF AVIATION - IS INTERVIEWED BY WISDOM EXCHANGE TV (PART 4/4)
VIDEO: SIBONGILE SAMBO - PIONEERING WOMAN OF AVIATION - IS INTERVIEWED BY WISDOM EXCHANGE TV (PART 4/4)
Source: Wisdom Exchange TV | Published on Jun 25, 2014
Part 4 - Leadership Lessons ... Wisdom Exchange TV takes us to Johannesburg, South Africa, introducing a pioneer in the aviation industry. Sibongile Sambo is the Founder and Managing Director of SRS Aviation, the first 100% black female owned aviation company providing professional and personalized flight options to destinations around the world.
Video: Sibongile Sambo introduces her aviation business
Video: Sibongile Sambo introduces her aviation business
Sibongile Sambo the Chief Executive Officer and Founder of SRS Aviation Ltd., the first 100 percent black female-owned aviation services company in South Africa, launched in 2004 introduces the integrated range private aviation services her company offers to South Africans and international clients including VIP Charter, tourist charter and helicopter services, to destinations around the world.
Quotes
Be inspired by Sibongile's words
Quote of the Day by Sibongile Sambo
“I have a philosophy that I’m where I am today because somebody invested in me. It’s my opportunity now to invest in other people.”
- Sibongile Sambo is a pioneering woman of South African aviation. She is founder and Chief Executive Officer of SRS Aviation Ltd., the first 100 percent black, female-owned aviation services company in South Africa. Launched in 2004, SRS is an integrated provider of private aviation services offering South African and international clients professional and personalized flight options including VIP Charter, tourist charter and helicopter services, to destinations around the world. Today, the company also provides maintenance, sales and fleet management services to private jet owners.
Quote of the Day by Sibongile Sambo
"Nobody will see you if you are sitting in your own corner. You have to go out there, you have to be visible, to do something to be able to get even more support and assistance,"
- Sibongile Sambo is a pioneering woman of South African aviation. She is founder and Chief Executive Officer of SRS Aviation Ltd., the first 100 percent black, female-owned aviation services company in South Africa. Launched in 2004, SRS is an integrated provider of private aviation services offering South African and international clients professional and personalized flight options including VIP Charter, tourist charter and helicopter services, to destinations around the world. Today, the company also provides maintenance, sales and fleet management services to private jet owners.
Quote of the Day
"I used to watch my mother negotiate at the market. People may not look at their mothers’ as a leader, but they truly have all the skills that demonstrate leadership."
- Sibongile Sambo is a pioneering woman of South African aviation. She is founder and Chief Executive Officer of SRS Aviation Ltd., the first 100 percent black, female-owned aviation services company in South Africa. Launched in 2004, SRS is an integrated provider of private aviation services offering South African and international clients professional and personalized flight options including VIP Charter, tourist charter and helicopter services, to destinations around the world. Today, the company also provides maintenance, sales and fleet management services to private jet owners.
Quote of the Day
"As women in Africa we have so many industries we can get involved in, embrace them, however, we must not forget our responsibilities at home."
- Sibongile Sambo is a pioneering woman of South African aviation. She is founder and Chief Executive Officer of SRS Aviation Ltd., the first 100 percent black, female-owned aviation services company in South Africa. Launched in 2004, SRS is an integrated provider of private aviation services offering South African and international clients professional and personalized flight options including VIP Charter, tourist charter and helicopter services, to destinations around the world. Today, the company also provides maintenance, sales and fleet management services to private jet owners.
Quote of the Day
"I have a philosophy; I question my intention, why am I living in this world? It is tough, and it gets lonely. The harder you work, the lonelier it gets."
- Sibongile Sambo is a pioneering woman of South African aviation. She is founder and Chief Executive Officer of SRS Aviation Ltd., the first 100 percent black, female-owned aviation services company in South Africa. Launched in 2004, SRS is an integrated provider of private aviation services offering South African and international clients professional and personalized flight options including VIP Charter, tourist charter and helicopter services, to destinations around the world. Today, the company also provides maintenance, sales and fleet management services to private jet owners.
Quote of the Day
“Being able to pe*****te a male-dominated industry has been a career highlight.”
- Sibongile Sambo is a pioneering woman of South African aviation. She is founder and Chief Executive Officer of SRS Aviation Ltd., the first 100 percent black, female-owned aviation services company in South Africa. Launched in 2004, SRS is an integrated provider of private aviation services offering South African and international clients professional and personalized flight options including VIP Charter, tourist charter and helicopter services, to destinations around the world. Today, the company also provides maintenance, sales and fleet management services to private jet owners.
Quote of the Day
“It hasn’t been easy, it’s been a huge task but it’s been worth every sleepless night I’ve endured. The company is now well established and is a growing enterprise, with an annual turnover of R54 million. To me, that alone is an incredible achievement.”
- Sibongile Sambo is a pioneering woman of South African aviation. She is founder and Chief Executive Officer of SRS Aviation Ltd., the first 100 percent black, female-owned aviation services company in South Africa. Launched in 2004, SRS is an integrated provider of private aviation services offering South African and international clients professional and personalized flight options including VIP Charter, tourist charter and helicopter services, to destinations around the world. Today, the company also provides maintenance, sales and fleet management services to private jet owners.
Social Impact
Awards & Accolades
Sibongile's awards and honours include:
2006 – BWA Regional Business Woman of the Year Award
2006 - Black Women in Business Award in London
2006 - the SRS Aviation Fidentia Award
2006 – Impumelelo Top Female Entrepreneur of the Year Award
2006 - Top Emerging Gender Empowered Company Award
2006 – Finalist at the Cosmopolitan Movers of the Year Award
2007 - Named a Leader of Tomorrow by the Fortune Magazine
2008 – Recipient of the BMF Presidential Award in the category of Youth Business Leadership
2009 - nominated for the Queen Victoria Memorial Award (International Socrates Award) by the Europe Business Assembly in London.
2010 – Recipient of the IWEC - International Women’s Entrepreneurial Challenge
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