25/03/2025
Prioritise product design decisions with better research.
End-user research should be at the heart of your product design—there’s no substitute for observing people using a system in their actual work environment.
So, when we get the opportunity, we join nurses and doctors on the ground at events where our product is used—to see first-hand how medical teams rely on Scinapse (an injury diagnosis mobile application) in extreme, high-pressure conditions.
Last week, we attended the .southafrica Cape Epic with Mediclinic to conduct live end-user research at the event for stage 4. The knowledge gained from this experience will directly impact and improve how we continue developing Scinapse, making the work of doctors and nurses at these events so much easier.
These doctors and nurses wake up at 4 am every day, ready to take care of cyclists, responding to incidents and conditions as they unfold. The 2025 race was particularly extreme, with temperatures reaching nearly 50 degrees Celsius on Stage 3. This stage was ultimately cancelled—on the advice of the medical team—due to the severe heat and the high number of cyclists requiring hospitalisation.
199 patients were seen in a single day.
When medical teams are working under these conditions, the tools they use must be seamless, efficient, and reliable. By gathering live feedback, we identify pain points, streamline workflows, and refine features to ensure the system truly supports its users.
Post-event surveys tell us what worked. Being there tells us what’s needed next.
For us, continuous user research is not an extra step—it’s how we build smarter, more effective products. We believe that the best digital solutions don’t just meet expectations—they evolve with the people who use them.
What’s been your biggest takeaway from testing a product in the field?
📸 Photo credits –
⚙️ V2 of Scinapse was created in collaboration with Flatrock (Flutter development)
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