17/07/2026
Have you ever sat in a session and realized (in real time) that your thinking will never be the same? Part of my INSEAD journey- Emre Soyer lectured us on Teams and Decision Making. A masterclass in its own right.
Emre is a behavioral scientist and co-author of The Myth of Experience. His unsettling claim: experience often teaches us the wrong lesson.
Kind vs. wicked environments: In chess, feedback is fast and honest, so practice builds real skill. In negotiation, pricing, or strategy, feedback is delayed or biased. Meaning Years of “experience” can just mean the same mistake, repeated with more confidence.
3 layers of influence that businesses use
1. Nudges (urgency, scarcity): work fast, erode trust
2. Storytelling: lasts longer, invites rather than pushes
3. Alignment on shared goals: the durable layer most companies skip
4 ways stories mislead: The anecdote. Hindsight bias. Correlation as causation. Analogy (Airbnb, Netflix comparisons that hide what really matters).
Another lesson- groups don’t automatically decide better than their best individual member,a true expert paired with agreeing novice colleagues has higher chances of success and disagreement with no clear expert quietly underperforms, no matter how much goodwill or seniority is in the room.
Takeaways:
Don’t let a good story sell you a bad idea
Be a great storyteller, but a skeptical story receiver
Before trusting your gut, ask whether you’re in a kind environment or a wicked one