31/07/2023
L.A.S.T APPROACH
E don cast
Last, last
Na everybody go chop breakfast (na everybody go chop breakfast)- Burna Boy.
When customers are buying and your business is flourishing you can afford to chop breakfast everyday without worries. But when a customer finds a problem with you , it's rare that they'll keep buying from you.
They might find problems like; delayed delivery, being overcharged, wrong product/service delivery, defective product etc.
Answering to your customers' complaints/ problems in a positive and polite manner will increase customer advocacy and you will continue to chop breakfast.
Here's what you do:
1. LISTEN -Listening is the front end of decision making. Find out what exactly the problem is. Its very important to actually care. Repeat back to what they are saying e.g what you are saying is that you received a different order?
2. APOLOGIZE - Just an ' We are sorry you had a bad experience ' will change the customers mood and it shows that you really care and are concerned.
3. SOLVE the problem. Tell them what you are going to do and act e.g Zac of Zac’s Corner personally delivered the right food to the ladies that earlier got the wrong one. And to top it up he even gave them an extra platter ( Zawama Platter).
4. THANK the customer. If you want customer loyalty,GRATITUDE is a MUST. Thanking customers builds their relationship with you and increases their loyalty to your business.
PC: Burna Boy