06/08/2026
90% of businesses. 60–70% of employment. 50% of GDP. That is the weight MSMEs carry in economies around the world. They are not the small story; they are the backbone story. The survival story. The growth story that rarely gets told with the rigour it deserves. At Consumer Feedback Consultancy, we decided to tell it differently.
We are proud, deeply, genuinely proud to announce that our State of the MSME Sector – Zimbabwe study has been named a finalist at the ESOMAR Awards 2026, in not one, but two categories:
1. Global Research Impact Award
2. Regional Research Impact Award — Middle East & Africa
The first time a Zimbabwean research firm has stood among the finalists on the world's most prestigious research stage. On this stage, every finalist represents a global collaboration built for impact. We are proud to be one of them. We are honoured.
This study began with a clear brief from SMEDCO and Financial Gazette. Together, we didn't just conduct a survey. We challenged the norms of how MSME research is done in Africa. We built a study that was methodologically rigorous and designed from the start to produce not just data but decisions.
To our team, every analyst, data collector, and strategist who gave this project everything: this belongs to you.
To Esomar thank you for the recognition. To Financial Gazette, thank you for trusting us not just with your objectives, but with your ambition. You gave us the opportunity to convert research into impact. That is why we exist.
We don't just measure markets.
We build the evidence that moves them.
# mertamorphosis
