30/09/2026
Most leadership development budgets are decided before the questions that determine their success are ever asked.
McKinsey has studied this from both directions, identifying what actually distinguishes effective programs and, separately, the most common reasons they fail. The findings mirror each other almost exactly. Four things matter most: fitting the program to the organization's real context, reaching enough of the organization to matter, designing deliberately for the transfer of learning into the job, and reinforcing the change in the systems around the leader.
Which means a buyer can test for all four in a single conversation, before committing anything.
Ask how the program will fit your specific context. McKinsey's work is blunt that a leader who excels in one situation often struggles in another, and that one-size-fits-all design is among the most common mistakes. A provider who cannot describe how their approach adapts to your sector, your structure, and the particular pressures your leaders face is selling content rather than development.
Ask how it connects to real work. Programs fail when reflection is decoupled from the job, when insight happens in a room and never survives contact with Monday. Ask what participants will be applying, in their actual roles, while the program is still running.
Ask what happens after it ends. This is the question most often skipped and most predictive of whether anything lasts. New behavior does not hold without reinforcement in the system around it. If the answer is a certificate and a feedback form, the change ends when the catering does.
And ask how you will both know it worked. Attendance and satisfaction scores measure the event, not the effect. The behavioral measures should be agreed before anyone signs, not reconstructed afterward.
A serious development partner will welcome all four questions, because they are the ones that make the work effective rather than merely pleasant.
If you are weighing a leadership development decision, we are glad to think it through with you, whether or not it ends with us. Send us a message.