22/08/2026
🌍 BUSINESS IN THE MIDDLE EAST: 10 KEY TAKEAWAYS
In our latest interview on The Digital Moon, Denise Micaela shares how international Expos bridge global businesses with the Middle East. Here are the 10 main insights:
1. Expos as incubators: Not just showcases, but accelerators for commercial relations.
2. Strategic hub: The Middle East bridges Europe, Asia, and Africa.
3. Human relations: Long-term success is built on mutual trust.
4. Shared vision: Forward-thinking and innovative projects win.
5. High digitalization: Huge demand for new technologies.
6. Cultural respect: Vital for integrating into local markets.
7. Corridors of opportunity: A continuous link from past Expos to future ones.
8. Space for startups: Fertile ground for young entrepreneurs and scalable projects.
9. Sustainability focus: Strong interest in smart cities and green transition.
10. A new world: Doing business today requires courage and a global vision.
🔗 Full interview at thedigitalmoon.com
https://www.thedigitalmoon.com/intervista-a-denise-micaela-expo-internazionali-al-ponte-di-business-in-medio-oriente/
Denise Micaela
