Anjum Arsheen

Anjum Arsheen Helping Brands Build Strong, Engaged Communities.

Either you win in the first month or lose!Members decide if they will stay or leave right after first few weeks into the...
20/04/2026

Either you win in the first month or lose!
Members decide if they will stay or leave right after first few weeks into the membership and not after month 3, month 6, or renewal.
Every new member will ask themselves a question: ""Did I make the right call joining this?""
If your onboarding answers that question with a clear ""YES"" through a real win, a moment of connection, a sense of progress, They become a member.
If it leaves them in silence, They become a cancellation. The invoice just hasn't caught up yet.
The memberships I see retain at the highest rates don't have better products.
They have better designed beginnings.
Swipe through the framework I use with clients to engineer exactly that.
What's the weakest link in your first 30 days right now? The welcome, the quick win, or The human connection?

Stop selling access. Start selling becoming.Most membership owners I talk to stress over what goes in each tier.More con...
09/04/2026

Stop selling access. Start selling becoming.
Most membership owners I talk to stress over what goes in each tier.
More content. More calls. More resources.
They spend weeks trying to “stack value”... But still struggle with retention, pricing, and differentiation.
And I tell them every time ""Your members are not paying for features. They are paying to become someone they can’t become alone.""
That’s the real product.
Nobody wakes up thinking, “I hope this membership has 12 calls and a resource library.”
They’re thinking:
“I want to be more consistent.”
“I want to grow faster.”
“I want to finally get results.”
When your tiers are built around features, your offer becomes easy to compare… and easy to replace.
But when your tiers are built around transformation, everything changes.
Your pricing becomes obvious.
Your members stay longer.
Engagement goes up because the goal is clear.
You’re no longer selling access to information.
You’re selling progress, identity, and outcomes.
Instead of asking, “What should I include in this tier?”
Ask, “What must someone become to justify this level?”
Then build everything around that.
Because content doesn’t create value. Transformation does.
And the memberships that win are the ones that guide people from who they are to who they want to be.
So here’s the question: What transformation does your top tier actually deliver?

The year 2022. I still remember standing in the corner of that room.The first meet-up. Phone in hand. Head down.Not beca...
05/04/2026

The year 2022. I still remember standing in the corner of that room.
The first meet-up. Phone in hand. Head down.
Not because I was busy.
Because I didn't know how to stir the room.
I was just... watching, hoping no one would notice me.
And hoping someone would, all at once.
The year 2025. I still remember standing in that room - NOT IN THE CORNER.
The first rebrand. Knife in hand. lol! Head down.
Not because I was lost.
Because I knew how to lead the room.
Same head down. Completely different woman.
In between those two moments, there were years of quietly showing up.
Supporting with the growth of
From the local community of Homepreneurs Club
To the global community of WE Global Network
I didn't realise I was betting on myself. I thought I was just helping.
And that in the process, all I'd get in return was learning and growth.
Turns out, that was everything.
I am a loud, vocal voice for continuous learning. Always have been. Always will be.
But that's a story for another day.
For now, what I will say is this
Somewhere in those years of building a community, the community built me before I ever built them.
That's the thing about us as women.
We are so busy carrying everything for everyone else, we don't notice when we are quietly becoming someone.
If this journey has given me anything big, it is reassurance:
The reassurance that
→ You don't need to feel ready.
→ You don't need the perfect moment.
→ You just need to show up.
And then show up again.
That's it.
That's the whole strategy.
You will get there. :)

One of the most underused retention tools in any community is also one of the simplest. Spotlighting your members:Not wi...
02/04/2026

One of the most underused retention tools in any community is also one of the simplest.
Spotlighting your members:
Not with a generic ""member of the month"" post.
But with a specific, genuine, public acknowledgement of something real they contributed.
This insight from one of our members this week changed how three other founders approached their onboarding.
When a member sees their contribution acknowledged publicly, they feel seen, valued and proud to belong.
And proud members do not leave.
They bring others.
Also for us being recognised within our community carries enormous cultural weight.
Use it intentionally.
When did you last spotlight a member's contribution publicly?

"One of the most underused retention tools in any community is also one of the simplest. ""Spotlighting your members:Not...
02/04/2026

"One of the most underused retention tools in any community is also one of the simplest. ""Spotlighting your members:
Not with a generic ""member of the month"" post.
But with a specific, genuine, public acknowledgement of something real they contributed.
This insight from one of our members this week changed how three other founders approached their onboarding.
When a member sees their contribution acknowledged publicly, they feel seen, valued and proud to belong.
And proud members do not leave.
They bring others.
Also for us being recognised within our community carries enormous cultural weight.
Use it intentionally.
When did you last spotlight a member's contribution publicly?

I spoke to a community builder recently. She ran her community for 2 years.Showed up consistently. Served her members. P...
31/03/2026

I spoke to a community builder recently. She ran her community for 2 years.
Showed up consistently. Served her members. Poured herself into it.
Then she shut it down.
Not because people left. Not because the community failed.
Because she had no idea what to do with it and eventually, she ran out of the energy, resources, and runway to keep it going.
The sad part?
The transformation she was creating inside that community was real.
Members were growing. Connections were being made. Lives were quietly changing.
But none of that could continue without something fueling it behind the scenes.
And that's the part most community builders never plan for.
Revenue in a community isn't about profit.
It's about sustainability.
It's what pays for the tools, the time, the team, the programming that actually delivers transformation.
It's what allows you to keep showing up at full capacity instead of running on empty and hoping nobody notices.
The most member-obsessed communities I've seen aren't free.
They're funded intentionally, so the founder can keep delivering the thing their members came for.
If your community is creating real transformation, it deserves the structure to keep doing that.

Most people talk about what strong communities create.But only a few talk about what they prevent!Well, Good communities...
30/03/2026

Most people talk about what strong communities create.
But only a few talk about what they prevent!
Well, Good communities don’t just celebrate wins; they stop failures from sn*******ng.
Warren Buffett once said he likes to “invest in businesses even a fool can run, because someday a fool will.”
I feel the same about communities.
A strong community is designed so that when members stumble (and they will), the group catches it early before it turns into a disaster.
A thriving community is like an early warning system. It surfaces problems, holds leaders accountable, and prevents small missteps from becoming disasters.
We recently witnessed this with two of our members at Global Network where one member who recently opened her café was sharing her first-week challenges - the gaps, the unexpected hurdles, the things nobody warns you about with another member who is preparing to launch hers.
She soaked it all in, saving herself months of trial and error.
Growing a business will never be mistake-free. However, in a strong community, you will have all the solutions that can expedite your success progress! And that’s priceless.
The leaders I see thriving are the ones building ecosystems of belonging, spaces where feedback, lessons, and challenges surface safely before they spiral into costly problems.
How has your community helped you prevent mistakes (not just celebrate wins)?

My community is buzzing. Members are fantastic.There’s so much value……but we’re broke. A line that I hear quite often!On...
28/03/2026

My community is buzzing. Members are fantastic.
There’s so much value……but we’re broke.
A line that I hear quite often!
One founder's community was more active than a concert crowd, with tons of events, conversations, and excitement.
But revenue?
It trickled in so slowly it felt like watching paint dry.
Why? Because monetization was treated like an afterthought.
Engagement was high, but there was no intentional design to convert that energy into revenue..
So we flipped our approach. Every feature, every offer, every welcome message was designed with revenue in mind and a clear promise of value.
The shift was dramatic:
✺ 3x more sign-ups converted to paying members
✺ Revenue came in faster
✺ Members felt every interaction delivered real value
So here’s the lesson: Don’t bolt on revenue as an afterthought. Build it into the very DNA of your community.
Has your community struggled to turn engagement into income? How did you solve it?

The most dangerous thing you can do for your membership?Add another feature nobody asked for.Membership owners are so ob...
24/03/2026

The most dangerous thing you can do for your membership?
Add another feature nobody asked for.
Membership owners are so obsessed with what they can build next that they've stopped paying attention to what their members actually need right now.
They add Courses
Challenges
Bonus Content
Live Calls.
More. More. More.
And their members?
They're quietly overwhelmed, underserved, and one billing cycle away from cancelling.
Here's the uncomfortable truth: Your members didn't join for features.
They joined for a specific transformation.
A specific feeling.
A specific result.
When you keep adding things that don't serve that, you don't look more valuable. You look unfocused.
Organisations with higher member engagement retain 80% of their members.
Those with low engagement? 45%
That gap isn't built by adding more.
It's built by staying relevant to the people already inside.
Membership Owners hitting seven figures understand something most don't,
You become relevant by asking
Before you build anything new, Open a conversation with your existing members.
Ask them one question.
""What would make this membership unmissable for you?""
The answer will probably surprise you.
And it will tell you everything your analytics never will.

Most communities don't fail because of bad ideas.They fail because of avoidable mistakes.Here are the 5 most common ones...
20/03/2026

Most communities don't fail because of bad ideas.
They fail because of avoidable mistakes.
Here are the 5 most common ones and the fixes that work.
The best communities aren't built by accident. They're built with intention.
Which of these mistakes have you made? Drop it in the comments.

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