CognitiveForce

02/05/2022

31/12/2021

Wishing you a Happy New Year 2022. Expo 2020 Dubai

28/12/2021

According to research, 65% of customers intend to continue their changed buying behaviors after the pandemic. Not only that, but 80% of customers say they are more likely to do business with a company if it offers personalized experiences. Sellers are challenged to provide what buyers want and need—and that includes creating an excellent customer experience. Review the infographic to learn how Microsoft is using a holistic approach to integrate marketing, commerce, and sales to unify technology.

Customers have changed more than we realize. They have a ton of access to information via social and digital channels, and they use it to make better, more informed decisions. How has selling changed as clients' research and engagement capabilities have become more digital and advanced? To compete e...

28/12/2021

Organizations have had to embrace business and technology transformation fast. Microsoft has seen success with business apps like Dynamics 365 and Power Platform because they work to break down data silos. Right-time experiences (RTE) are products, services, and apps that provide the right information to the right person at the right time on their chosen device—connecting information across a company as well as to third-party sources.

Read more to learn about the Microsoft business apps and RTE innovations that fuel their success.

Part of this success reflects a multi-year journey where Microsoft embarked on integrating its business applications into a more comprehensive suite and adding extensions to Teams and the Power Platform.

21/12/2021

Unlock the next best new opportunity with insights from customer interactions. Grow revenue by closing sales faster through stronger customer relationships. Help sellers reach their potential in real time through AI-powered insights. These are just some of the ways sellers can take advantage of everything we've learned about the changed customer journey during the last few years of global crisis. Review the infographic to learn about individualizing selling at scale, including ways to unlock data to discover opportunities.

The global pandemic gave way to new priorities shaped by a year (and then some) of crisis. With the acceleration of hybrid work, sellers now understand they need to help customers be better buyers. But how? The shift in B2B buying has reconfigured B2B selling, and sellers can focus on connecting wit...

21/12/2021

Did you know that buyers spend more time researching independently than ever before? Other facts: Today's B2B buying groups are more diverse, with millennials making up the single biggest B2B buyer group. Research suggests today's buyers want positive digital experiences. Review the infographic for the 4 ways to accommodate the modern customer journey, including specific ways to strengthen relationships, optimize processes to reduce costs, and help teams adapt to rapidly changing environments.

The customer journey has changed. Almost all B2B exchanges are done digitally today, and research suggests today's buying groups are more diverse than ever, with millennials making up the single biggest B2B buyer group. To stay relevant, sellers need to guide and collaborate with customers remotely,...

02/12/2021

30/11/2021

From helping researchers track endangered species to protecting our oceans, Microsoft is proud to support people and solutions positively impacting the world we live in. Whether your challenges are big or small, global or local, CognitiveForce can help you find the right solution. Subscribe today!

The way we think of and use technology holds so much potential. From increasing the productivity of farmers to helping researchers track endangered species, Microsoft is proud to support so many amazing people who inspire and improve the world we live in. Whether you're trying to make a difference o...

30/11/2021

Successful businesses enable their salesforce to function as trusted advisors by providing intelligent, accurate insights into what the customer wants and needs. Want to learn how to personalize sales and inspire trust—even while working remotely? You can improve customer engagement and develop strong customer relationships with modern tooling like LinkedIn Sales Navigator and Dynamics 365 Sales.

Sign up to learn more about how to effectively engage with digital selling.

The world has changed, and the workplace continues to evolve post-pandemic. Understanding your customer is essential for personalizing sales—knowing your client wants and needs leads to effective engagements. With increased work happening in the cloud, products like LinkedIn Sales Navigator and Dy...

30/11/2021

LinkedIn Sales Navigator is a premium app designed for digital marketers building relationships 24/7. Its advanced search engine helps identify prospects by looking for leads or accounts—filtering search results based on geography, industry, company size, role, seniority level, and more.

Advanced capabilities like the Team version connects CRM applications and coordinates sales activity.

Editor's Note: The following excerpt is from the Ultimate Guide to LinkedIn for Business...