17/05/2026
… Your best ideas do not always need more effort.
Sometimes they need space.
Research on creativity shows that breaks and “incubation time” can improve problem solving because the brain keeps working in the background.
That matters for Leadership Team in FMCG and route-to-market businesses.
Because your brain is already full of:
positioning
offer decisions
commercial problems
future planning
people issues
ex*****on pressure
Weekend fake productivity feels responsible.
But it often creates tired thinking.
Decompression is not escape. It is executive maintenance.
This weekend:
Good dinner.
Walk.
Music with no learning pressure.
Zero proposal writing after 9 PM.
The leader who protects clarity protects the business.
What is creating more noise in your head right now: decisions, content, proposals, or people?