ImaginaLab Digital Agency

25/01/2013

A Few Truths About Mobile Advertising

Mobile marketing took huge leaps forward in 2012 and everyone is projecting a blockbuster 2013. There are a few truths about mobile advertising that need to be called out to move it from 1 percent of media budgets to where it belongs.

Mobile is all family-friendly and brand safe
Rich Media campaigns can be rushed by agencies, and launch the same day
User acquisition for apps: you get exactly what you pay for

That said, there are a lot of really strong and unique attributes of mobile to focus on in 2013.

Hyper-local
Share of voice
Audience buying
Fragmentation of device IDs has calmed down
Mobile privacy
Mobile video

source : iMedia Connection

21/01/2013

Warren Buffett Just Bought The Largest Energy Project In The World

Warren Buffett MidAmerican Solar Project

21/01/2013

1.6 Billion People In The World Don't Have Electricity -- So Mpowerd Inc. Invented Cool Solar-Powered Light Called 'Luci'

Cool.

21/01/2013

Which of the following types of Content Marketing are you using ?

20/01/2013

BBC News : The hi-tech way to get fit

Dan Simmons takes a look at the latest crop of gadgets designed to keep you in tip top condition

20/01/2013

BBC News - 'made in an hour'

From tissues to tablets - how nanotechnology can make things waterproof in under an hour

20/01/2013

The Advertising Ecosystem Explained

20/01/2013

Advertisers Beware : Facebook's Business Model Is A Dead End

Yesterday Facebook announced a new search engine internal to the ring-fenced world of Facebook. F...

17/01/2013

See the Coolest Feature of the 2014 2013 corvette

The most head-turning feature of the completely redesigned Corvette may be the dashboard's retracting LCD screen.

17/01/2013

7 Ways Are Driving Revenue for Businesses

1. Geo-Targeted Push Notifications
2. Additional Sales Opportunities
3. Geo-Targeted Advertising
4. Dynamic Offers
5. Pushing Through the Funnel
6. Data Gathering
7. Compete Anywhere

Smartphones have opened a whole new world of shopping and engagement opportunities.

17/01/2013

'Largest Structure in Universe' Discovered by

Scientists have discovered a quasar group, or LQG, measuring 4 billion light-years wide -- the 'largest structure in the universe.'

17/01/2013

Could Online Courses Be the End of the Typical College Experience? -

No one ever recalls their online education experience with as much fondness as people do when recalling their dorm years.