10/06/2026
Kraken has been named the Official Crypto Exchange Supporter of the FIFA World Cup 2026, marking a landmark partnership that connects one of the world’s largest cryptocurrency platforms with the biggest sporting event in history.
Through this collaboration, Kraken will deliver fan-focused activations and digital experiences across the tournament’s 16 host cities across the USA, Canada, and Mexico, engaging a global audience expected to exceed six billion viewers.
The partnership reflects Kraken’s long-standing mission of building open and accessible financial infrastructure, now extended to the global football stage. By aligning with FIFA’s vision for innovation and fan engagement, Kraken aims to introduce new audiences to digital assets through immersive, football-driven experiences.
The initiative also strengthens Kraken’s expanding sports and cultural partnership strategy, reinforcing its presence across global entertainment, finance, and technology ecosystems.