The Academy for Sales

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The Academy for Sales The Academy for Sales Management Consultancy has served 60,000+ sales leaders globally since 2010.

Reach your full potential; sell more, sell faster, and sell more profitably.The Academy for Sales was established to serve as the hub of sales excellence training in the region with a mission to create predictable, long-lasting desired sales results. We help our clients sell value and maximize profits by providing a customized “sales engine” that offers sales training, tools and continuous support. CEO and Founder, Ramez Helou, is a highly accomplished professional speaker and trainer. He has trained sales professionals in 5 continents over the past 27 years where he has taught his selling techniques.

13/10/2026

“To get what I want, I have to help someone get what they want first.”
Why giving value first is how trust - and business - gets built.
Watch the full episode of Inspire One More: https://link.msgsndr.com/sp/1c39ed1032f

What a room yesterday. Our free No-Ego-tiation Masterclass brought together sales leaders and reps from across the regio...
07/10/2026

What a room yesterday.

Our free No-Ego-tiation Masterclass brought together sales leaders and reps from across the region - two hours, live, practising how to hold their value and negotiate without ego.

To everyone who joined and did the work: thank you.

The masterclass is the taste. The full four-week Elite Negotiator Programme starts its first cohort on 14 October - and know a colleague who needs it? Send them this.

Join here: https://tafse.ae/noegotiation/ or comment CLARITY and we'll send the details.

06/10/2026

"The customer doesn't know what they need - they tell you what they want to buy, but not why."

Rajab Abukir and Ramez Helou on how to sell value instead of competing on price. Watch the full episode of Inspire One More: https://www.youtube.com/watch?v=2eYyt0GniA4&t=746s

01/10/2026

Courage is not the absence of fear. It's acting in spite of it.

Most lost deals aren't lost to a better negotiator - they're lost to fear. The price drops before the buyer asks. The silence gets filled. The hard conversation gets softened. Everything your team wants sits just outside that comfort zone.

No-Ego-tiation gives them the method to act in spite of the fear - to hold their price without holding their breath.

Come feel how it works, free and live. Next No-Ego-tiation Masterclass: 📅 Tuesday, October 6th

Register: https://stu.tafse.ae/webinar/ or comment CLARITY and we'll send you the details.

24/09/2026

When a business school dean vouches for how you teach sales, that's worth paying attention to.

Namrata Kamath, Dean of Hult International Business School in Dubai, has watched Ramez Helou teach her MBA students for ten years. Her take: you only learn to sell by selling and Ramez gives people the toolbox to go from "I can't" today to closing tomorrow.

It's the same method we bring to sales teams through Selling Through Uncertainty — four weeks, applied to your team's real deals.

Cohort 8 starts 1 October. 25 seats.

Register: https://stu.tafse.ae/ or comment CLARITY and we'll send you the details.

"Practical, relatable, and it cleared up so many doubts around negotiation."That's the Levo Exhibitions team after our l...
20/09/2026

"Practical, relatable, and it cleared up so many doubts around negotiation."

That's the Levo Exhibitions team after our last No-Ego-tiation session. The theme across the room: how to negotiate with more confidence, and without ego.

Come and feel it for yourself - free, live, two hours.

Free No-Ego-tiation Masterclass, 📅 Tuesday, October 6th. Limited seats available. And the full programme is launching soon - the masterclass is your way in.

Register: https://stu.tafse.ae/webinar/ or comment CLARITY and we'll send the details.

14/09/2026

Marc Menard built a sales career on sheer will - until, at 27, his body sent him the bill. This episode is about what he learned in that hospital bed. Watch the full conversation: https://youtu.be/FfGrIs4xkFs

Your team will forget half of today's training by Saturday.That is not a failure of the training - it is how learning wo...
13/09/2026

Your team will forget half of today's training by Saturday.

That is not a failure of the training - it is how learning works. The session ends, and your coaching is the only thing that stays. Which means you were always the real programme.

There is a lot of money left on the table quietly, deal after deal, when reinforcement stops at the classroom door. And reps can feel whether you coach from the belief that they can improve.

The manager who answers the question for every rep, every week, is the programme.

Selling Through Uncertainty gives your managers the coaching system that makes it stick. Cohort 8 starts 1 October - 25 seats only.

Your team won't rise higher than your coaching.

Register: https://stu.tafse.ae/ - or comment CLARITY and we will send you the details.

10/09/2026

At 27, Marc Menard had a heart attack, and realised the problem was never his boss. It was that he never learned to say no.

This episode of Inspire One More is about boundaries, burnout, and the courage to change before life forces you to.

Want to know where your own sales team is strong and where it is leaking? Comment CLARITY and we will send you our 4-minute scorecard.

Address

4th Floor, Rasis Business Center, Al Barsha 1
Dubai
125387

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

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