What are the opening hours?

Monday 09:00 - 17:30 Tuesday 09:00 - 17:30 Wednesday 09:00 - 17:30 Thursday 09:00 - 17:30 Sunday 09:00 - 17:30

Joie Brands

Name: Joie Brands
Address: 702 The Onyx Tower 1, The Greens, Dubai, AE
Telephone: +97143959111

Strategic Brand Consultancy | Humanising Brands™ | Dubai, Since 2008

Joie Brands (pronounced 'zwa' design) was established in Dubai in early 2008 as a premium branding agency and we believe good branding results in good business:
A good brand allows customers and employees to get aligned to a key message. This big idea acts as the plumb-line for the business which in turn can be rolled out to the following:

Online Branding, Strategic Business Messaging, Product In

novation, Brand Research, Insight, Brand Strategy, Brand Architecture, Naming, Brand Identity Design (inclusive of logo), Corporate Branding, Personal Branding, Presence Branding, Packaging Design, Brand Collateral,

e.g. Business Cards, Brochure ware, Websites, Logo Design and Develpment, Annual Reports, Copywriting, Photography, Illustration, Translations, Advertising Campaigns, Digital Design, Signage and Wayfinding, Packaging Design, Portfolio Design, Visual Identity Guidelines, and much much more!

23/07/2024

🌟 Transformative Impact in Action! 🌟

We’re thrilled to hear how Joie Brands has helped JoyCorps refine their brand definition and voice, resulting in greater internal alignment and a stronger mission. Your feedback is vital for us to continue delivering exceptional results. If you’ve had a positive experience with Joie Brands, we’d love to hear from you! Share your thoughts and let us help more brands thrive. 💬✨

Find out more on our website www.joiebrands.com
📲Contact us on WhatsApp +971 50 104 7830

19/07/2024

🌟 Does Your Small Business Need Branding? Absolutely! 🌟

In a competitive market, branding isn't just for big corporations. A strong brand identity helps small businesses stand out, build trust, and connect emotionally with customers. Your brand is your promise to your customers, reflecting your brand personality, it's what sets you apart. Consistent and strategic branding can lead to increased recognition, customer loyalty, and ultimately, business growth.

Branding goes beyond a logo or a catchy tagline; it encompasses every interaction and touchpoint with your customers. From your website design to your social media presence, and even the way your team communicates with clients, everything should consistently represent your brand. This cohesion helps create a memorable and professional image, making it easier for customers to remember and choose your business over competitors.

Curious to learn more? Read our blog about why small businesses need branding for more in-depth insights and tips! 📚
👉 https://www.joiebrands.com/journal/do-small-businesses-need-branding

05/07/2024

Start with Why: The Key to Inspiring Action and Loyalty

In the world of branding and marketing, understanding and articulating your "why" is essential. Simon Sinek's powerful concept, "Start with Why," emphasises that the most successful brands don't just focus on what they do or how they do it; they start with why they do it. This core belief or purpose drives everything and creates a deep connection with customers.

Sinek's Golden Circle framework breaks this down into three parts:

WHY: Your Purpose (What is your cause?)
HOW: Your Process (Actions taken to realise your 'Why')
WHAT: What do you do? (The result of your 'Why')

When your brand clearly communicates its "why," it inspires trust and loyalty, fostering a strong emotional bond with your audience. This foundational purpose should be evident in every aspect of your brand, from your messaging and visuals to your customer interactions.

At Joie Brands, we specialise in uncovering and articulating your "why," ensuring it resonates throughout your brand strategy and identity. By aligning your brand with a clear purpose, we help you inspire action, build lasting loyalty, and stand out in a crowded market. Let’s work together to leverage the power of purpose and take your brand to new heights.

Find out more on our website www.joiebrands.com
📲Contact us on WhatsApp +971 50 104 7830

26/06/2024

Colour Psychology in Branding: How Personality Traits Drive Colour Choices

Colours in branding are not chosen randomly; they are selected strategically based on the personality traits devised in brand strategy. Each colour communicates specific traits and emotions, influencing how consumers perceive and interact with a brand.

Strategic Colour Selection: At Joie Brands, we understand that colour choices are pivotal in shaping brand identity. In today's competitive landscape, careful consideration is given to both single colours and combinations. For example, blue may convey trust and reliability, while a blend of green and yellow might evoke feelings of growth and optimism.

Crafting a Unique Identity: Our approach involves aligning colour psychology with your brand's personality traits to create a cohesive visual identity. Whether it's using red to evoke excitement or green to signify sustainability, every hue is meticulously selected to resonate with your target audience and reinforce your brand's story.

Let Joie Brands guide you in navigating the complexities of colour psychology and crafting a distinctive brand identity that captivates and resonates with your audience.

Find out more on our website www.joiebrands.com
📲Contact us on WhatsApp +971 50 104 7830

21/06/2024

🎨Why the Brand ecosystem is more important than just a logo.

Your Brand ecosystem should have a cohesive connection, between the brand's strategy and the brand's visual language system. All of these components, including the logo, should work together to build the brand.

Many agencies focus solely on a logo, we focus on all the elements that make up your brand ecosystem. Here are 3 examples of elements that should be considered in that ecosystem:

Typography: Fonts convey personality and tone, influencing how your brand communicates. Whether it's modern sans-serifs for a clean, crisp modern personality type or classic serifs for a more traditional, familiar or approachable personality, typography should communicate your brand in a way that is relevant to your brand.

Colour Schemes: Colours evoke emotions and convey messages. Each colour choice tells a story—from bold and vibrant palettes that command attention to subtle hues that evoke a sense of calm. Our expertise ensures your colour palette reflects your brand's values and resonates with your audience.

Imagery: Visuals are powerful storytellers. Whether through striking photography or meticulously crafted graphics, imagery enhances your brand narrative. We specialise in strategic visuals that amplify your brand's story and engage your audience effectively.

Your visual identity is pivotal—it shapes perception, communicates personality, alludes to strategy. Let Joie Brands guide you in creating a visual identity that speaks volumes and distinguishes your brand.

Find out more about how we can help you on our website www.joiebrands.com
📲Contact us on WhatsApp +971 50 104 7830

07/06/2024

🌟 We're thrilled to share feedback from Ali Ozbay, who used to be the Corporate Director of Marketing & Comms at Shaza Hotels!

His review underscores our team's exceptional work in revitalising two major brands, demonstrating our commitment to professionalism, creativity, and meticulous account management. At Joie Brands, we pride ourselves on delivering tailored solutions that exceed expectations. If you're seeking innovative branding strategies to elevate your business, let's connect today!

✉️ [email protected]
📲Contact us on WhatsApp +971 50 104 7830

06/06/2024

🌟 How Healthy Is Your Brand? 🌟

Your brand is a critical asset that reflects your business identity. That’s why we’ve developed a comprehensive Brand Health-Check.

Why Check Your Brand’s Health?
Regularly assessing your brand ensures it continues to represent and serve your business effectively.

What’s Included in the Brand Health-Check?
Our tailored assessment focuses on several key performance indicators:

Strategic Alignment: Does your brand still align with your business’s core mission and values?
Employee Engagement: Are your team members fully embracing and representing your brand?
Consumer Perception: How do your customers perceive and interact with your brand?
Brand Growth: Is your brand expanding its reach and increasing market share?
Brand Consistency: Does your brand experience remain consistent across all platforms?
Next Steps:

If you’ve noticed any concerns in these areas, or if you're just aiming to keep your brand on track, now is the time to act. Consulting with a brand expert can provide deeper insights and more tailored strategies.

👉 Feel the need for a deeper dive into your brand’s health? Contact us at [email protected] or visit our website https://www.joiebrands.com/ to fill out a free brand consultation request. Let’s work together to strengthen your brand’s position and ensure it continues to resonate with your audience.

30/04/2024

🚀 The Power of Strong Branding 🚀

Investing in a robust brand strategy that drives all creative brand communication is more than just a business decision—it's a strategic imperative for success. Here's why:

🚀 Boosts Recognition: Memorable brands stand out in the market, making it easier for customers to remember and choose them over competitors. Whether it's a distinctive strategy, a robust communication system, a logo that reflects the brand story, a unique colour palette, or a memorable visual language, strong branding sets your company apart from the crowd.

🤝 Builds Loyalty: Strong brands foster emotional connections with customers, leading to repeat purchases and positive word-of-mouth recommendations. When customers feel a personal connection to your brand, they're more likely to remain loyal and advocate for your products or services.

🗣️ Drives Word-of-Mouth: Satisfied customers become brand ambassadors, spreading the word about your products or services to their networks. Word-of-mouth recommendations are incredibly powerful, as they come from trusted sources and carry more weight than traditional advertising.

📈 Enhances Profitability: A strong brand makes marketing efforts more effective, increasing engagement and driving sales. When your brand has a clear identity and message, it resonates with your target audience and inspires action. This leads to higher conversion rates and a greater return on investment for your marketing efforts.

Investing in brand development sets your company apart and lays the foundation for long-term success. Ready to boost your brand and make a lasting impact? Let's start the journey together.
✉️ [email protected]
📲Contact us on WhatsApp +971 50 104 7830

18/04/2024

Reflecting on Bloss: A taste of a Coffee Brand

Join us as we revisit our collaboration with Bloss, a project driven by a vision to craft a responsible and socially impactful coffee brand. The partners behind Bloss recognised the importance of sourcing coffee beans ethically, valuing the people who harvest them, while delivering high-quality and educational coffee experiences for the coffee drinker.

Tasked with shaping Bloss's identity, our project encompassed various aspects, including brand strategy, naming, visual identity, and packaging. The goal was clear: to establish Bloss as a beacon of sustainability and community empowerment in the coffee industry.

At the heart of &Bloss lies a belief in cultivating value for all involved in the coffee journey. Inspired by this ethos, our branding concept centred around growth and vitality, symbolised by the logo's "&" symbol sprouting from the word.

Drawing from Bloss's heritage and commitment to relationships, we utilised design-driven maps to enrich packaging and consumer experience, adding depth and value to every interaction with the brand.

As we reflect on our journey with Bloss, we celebrate its transformation into a brand that not only delivers exceptional coffee but also fosters positive change. While this project may be in the past, its impact continues to resonate within the coffee community and beyond.

Ready to taste and see how good branding can transform your business? Email us today at [email protected] or contact us on WhatsApp +971 50 104 7830 to discover how we can help you create a brand that leaves a lasting impression.

15/04/2024

A fond recollection of the rebrand we did for The Camel Soap Factory! 🐪✨

The rebrand was launched in 2019, and since then they have experienced unprecedented growth and brand recognition. Joie Brands positioned "The Camel Soap Factory" as a brand focused on visitors to Dubai, we quickly realised it had the potential to be the number 1 gifting solution in the UAE.

Through understanding their challenges, establishing a strong brand promise and personality traits, we elevated The Camel Soap Factory brand to a prominent position in the market that then went on to win over consumers and attain the prestigious title of the number one gifting item in the region. This outstanding accomplishment was validated by Gulf News further cementing their reputation as a leading player in the market.

Our collaboration with The Camel Soap Factory was more than just a rebrand; it was about solidifying their ‘why’ and creating a promise to live by, one that revitalised Arabian traditions, whilst resonating with the global audience that travels through Dubai.

Have a look at their transformation through a series of images that showcase the beauty and elegance of the Camel Soap Factory's new brand identity.

Ready to humanise your brand? Reach out to us at [email protected]. Whatsapp us on +971 50 104 7830.

03/04/2024

🌟 Elevate Your Brand with Joie! 🌟

At Joie Brands, we bring a unique touch of "joie de vivre" to every project, ensuring that your brand stands out with happiness and vitality. Collaborating with esteemed brands like Emaar, we offer a comprehensive range of services tailored to meet your branding needs.

From strategic brand positioning to captivating visual identities and immersive brand experiences, our expertise spans across brand strategy, identity design, website development, and more. With our dedicated team by your side, we'll work closely with you to bring your brand's vision to life and create a memorable and impactful presence in your industry.

Don't settle for ordinary – let Joie Brands elevate your brand to new heights! Contact us today at [email protected] or WhatsApp us on +971 50 104 7830 to discover how we can strategically transform your brand with passion and creativity.

29/03/2019

Joie Brands is seeking a talented Senior Branding Account Manager to join our team. Please visit the job posting below where you can send your applications.

https://www.linkedin.com/jobs/view/1172329210/

Address

702 The Onyx Tower 1, The Greens
Dubai

Opening Hours

Monday	09:00 - 17:30
Tuesday	09:00 - 17:30
Wednesday	09:00 - 17:30
Thursday	09:00 - 17:30
Sunday	09:00 - 17:30

Telephone

+97143959111

Website

http://www.joiebrands.com/

Alerts

Be the first to know and let us send you an email when Joie Brands posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Joie Brands:

Shortcuts

Address
Telephone
Opening Hours
Alerts
Contact The Business
Claim ownership or report listing

Want your business to be the top-listed Business in Dubai?