Shelley Bosworth Coaching

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For Female Founders & Executives Growing Into Bigger Rooms, Bigger Decisions & Greater Responsibility - Executive Coaching | Key Note Speaker | Leadership Development Consultant | Founder Of The She Is Courageous Podcast

This is not another pile on of the online world - it’s an honest and candid view of how I see the industry right now, an...
03/09/2026

This is not another pile on of the online world - it’s an honest and candid view of how I see the industry right now, and from the conversations I’m having with several other “veterans” in the space, I know that there are a lot of founders feeling this.

We are all having to dig deep - digging deeper than when covid had everyone suddenly wanting to become a life coach and digging deeper than when the bubble burst on the passive income myth in 2024 and everyone thought coaches were scammers.

Growing a business in 2026 looks like it should be the easiest thing in the world when in reality I don’t think it’s ever been harder. This is when a resilient growth mindset is not just crucial - it’s bloody essential. And if you’ve not been working on your mindset alongside creating a realistic strategy to take you forward, then maybe that’s the first lens you need to look at when it comes to making a change.

My inbox is open if you want a chat…

02/09/2026

Who doesn’t want to just grow veg and not talk to anyone?! Seriously though - the bias of ai to want to please you, coupled with your loaded intent could mean that your “free coach” that is ChatGPT is actually hindering your growth rather than facilitating and supporting it.

Does ChatGPT really challenge your thinking? Or does it just tell you what you want to hear?

Check out the full episode of She Is Courageous Podcast to get my opinion on ai and the danger of addictive validation..

31/08/2026

You may need to press pause to read some of these but here’s me manifesting my perfectly imperfect September into the universe. After a summer that hasn’t gone strictly to plan I’m ready for a September that brings me, my clients and my loved ones some joy and some progress! What are you manifesting for September that’s perfectly imperfect?

Life by life-ing. And do you know what? That’s ok. If you want to follow coaches, strategists and whatever else the guru...
28/08/2026

Life by life-ing. And do you know what? That’s ok. If you want to follow coaches, strategists and whatever else the gurus are calling themselves nowadays - the ones that only show you the shiny stuff and income stats - then that is totally ok - we all want to feel inspired at times. But if you want to be in the circle where we keep it real and you can relate to the messy mess that is the reality of entrepreneurship and being a female founder at midlife in 2026, then take a seat, you’re welcome here xx

26/08/2026

September is almost here and I can already feel the “second January” energy building.

Four months left of the year. Time to refocus, get back on track, revisit the goals, make a new plan and somehow achieve everything you confidently wrote down in January…

I’m all for a September reset, but I think there’s a much more useful way to approach it than starting with another list of everything you think you should be doing.

Reverse engineer it.

Start with where you want to be at the end of the year and work backwards from there. Not just in terms of what needs to get done, but what needs to change to make that outcome possible.

Because this is often where I see women get stuck. They know what they want, and they’re certainly not short of ambition, but they keep trying to reach it with the same habits, decisions, boundaries and ways of thinking that have kept them where they are.

That’s why I use reverse engineering in my coaching. We can take the thing you want and really unpick what has to happen between here and there, what might get in the way and, crucially, where you need to start.

So before the September panic convinces you that the answer is to do more, take a look at the video.

Then ask yourself where you actually want to be by the end of this year.

If you know the answer but you’re struggling with the route to get there, that’s exactly the kind of thing we can work on together. Drop me a message if you know you need someone to help you find the way…

There is so much pressure right now to be visible.To post more. Speak more. Network more. Put yourself out there more.An...
25/08/2026

There is so much pressure right now to be visible.

To post more. Speak more. Network more. Put yourself out there more.

And for a lot of women, that pressure quickly turns into something else entirely: the feeling that you need to become more confident, more extroverted or more naturally comfortable being seen.

This week on the She Is Courageous Podcast, I’m joined by Vaishali Shah from Branding & Marketing Expert | Vaishali Shah , who has built successful businesses over 25 years while still describing herself as a natural introvert.

For years, visibility did not come naturally to her. She turned down TV, radio and speaking opportunities because they felt uncomfortable.

The shift came when she realised that avoiding visibility was also limiting her.

So she started stretching, one step at a time.

That is what I loved most about this conversation.

You do not need to become louder to build something powerful.

But you may need to stop letting discomfort decide what you say yes to.

🎙️ Guest Episode: You Don’t Need To Be Loud To Build A Powerful Brand with Vaishali Shah

Listen now wherever you get your podcasts.

24/08/2026

1. Catch one “I have to…” and change it to “I’m choosing to…” Notice how different it feels when you remind yourself that you have agency.

2. Leave one thing until tomorrow. Especially if the only reason you’re doing it tonight is because you feel guilty stopping.

3. Say no once without writing an essay afterwards.
No elaborate justification. No list of reasons. Just a kind, clear no.

4. Ask yourself: “Is that actually true?” When your brain tells you I’ll look stupid, they’ll be annoyed, I can’t do that or I’m not ready… challenge it.

5. Accept a compliment properly. No deflecting. No “oh, it was nothing.” Just: thank you.

6. Do one thing before you feel ready. Send the message. Share the idea. Make the call. Take the first step. Confidence often comes after action, not before it.

7. Notice one thing you’ve outgrown. A habit. An expectation. A relationship dynamic. A version of yourself you’re still trying to live up to. You don’t have to do anything about it yet. Just notice it.

8. Stop yourself apologising for something that doesn’t require an apology. Having an opinion. Asking a question. Taking up time. Needing clarification. Changing your mind.

9. Give yourself credit for something you’d usually dismiss. Something you handled. Something you survived. Something you changed. Something that would have felt impossible a year ago.

10. Ask yourself one better question. Instead of “What if it goes wrong?” try: “What might happen if I actually back myself?”

None of these will take hours. Most will take less than a minute.

But mindset isn’t transformed by thinking one enormous, life-changing thought.

It changes when you start catching the tiny thoughts, assumptions and behaviours that have been running the show without you even noticing.

Let me know how you get on…

21/08/2026

Thank f*ck it’s Friday - it’s been a heck of a week this week, with a few unexpected turns. Some great client calls, a lightbulb moment with my corporate strategy, some enforced downtime - oh and I’m loving spending time over on Shelley Bosworth where I’m exploring my personal brand (head over and give me a follow 😉) Anyway something funny for the weekend… cheers 🥂 here’s to us all courageously winging it most of the time…

20/08/2026

If you’re a female founder trying to navigate the world of business and you’ve found me in your feed then maybe it’s happened for a reason?!

I’m Shelley, your straight talking mindset coach and business strategist that is passionate about helping female founders embrace courageous self leadership that is not just about building confidence but building the toolkit and infrastructure that allows you to thrive not just survive while you’re growing your business.

If I’ve landed in your algorithm then give me a follow if you’re into practical leadership talk, mindset work without the ick and a bit of a laugh thrown in too…

19/08/2026

What have you just ploughed on with because you just expect yourself to carry on rather than actually sitting with what’s happened? A clip from this weeks She Is Courageous Podcast that has really got people talking… let me know what you think

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