What are the opening hours?

Monday 08:30 - 17:30 Tuesday 08:30 - 17:30 Wednesday 08:30 - 17:30 Thursday 08:30 - 17:30 Friday 08:30 - 17:30 Saturday 08:30 - 17:30

Premium Choice Foodstuff Trading

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United Arab Emirates
Dubai
Premium Choice Foodstuff Trading

We are an ISO & HACCP-certified Food Service Partner based in Dubai, UAE.

Established in 2014, has rapidly emerged as a key player in the region's HORECA industry, offering a wide range of high-quality food ingredients.

19/09/2026

Glossy Coating with Zero Tempering. Brilliant Shine & Crisp Snap Every Time. 🍫✨

Achieve professional pastry finishes effortlessly without the complexity of traditional tempering. Tulip Compound Chocolates (Dark, Milk, and White), supplied by Premium Choice Foodstuff, are crafted in 1kg blocks to melt smoothly and set with a stunning gloss and satisfying snap.

✅ Zero Tempering Required: Saves valuable preparation time while delivering consistent, professional results.
✅ Brilliant Shine & Crisp Snap: Enhances the visual appeal and texture of dipped fruits, molded pralines, and glazed pastries.
✅ Versatile Flavor Range: Available in Dark, Milk, and White to suit every confectionery and baking application in your kitchen.

Streamline your patisserie production without compromising on quality.

📦 Bulk supply available for all 7 Emirates.
👉 Order Online: www.premiumchoice.ae
✉️ DM us for a B2B volume quote.

18/09/2026

Superior Flake & Crunch Adhesion. Signature Crispness That Stays Locked In. 🍗✨

Deliver consistently golden, extra-crunchy fried items that look and taste exceptional from the fryer to the table. VKL Regular Breader, supplied by Premium Choice Foodstuff, is an expertly engineered breading mix designed to create signature crispy flakes that firmly lock onto proteins without sloughing off.

✅ Superior Flake Adhesion: Bonds securely to chicken, seafood, and vegetables to eliminate bare patches and flaking during frying.
✅ Signature Crunch & Texture: Formulated to deliver a light, golden crust with an exceptional crunch and lower oil retention.
✅ Professional Kitchen Reliability: The trusted choice for high-volume QSRs, restaurants, and catering kitchens across the UAE.

Upgrade your frying station performance with the professional reliability of VKL.

📦 Bulk supply available for all 7 Emirates.
👉 Order Online: www.premiumchoice.ae
✉️ DM us for a B2B volume quote.

17/09/2026

Smooth Melt & Zero Oiling-Off. Flawless Coverage for Burgers & Melts. 🍔🧀

Deliver the ultimate stretch and rich, savory flavor your customers crave without greasy separation. Ammerländer White Cheddar (50% FDM), supplied by Premium Choice Foodstuff, is expertly crafted in Germany to melt evenly over hot patties and pressed sandwiches while maintaining a pristine, appetizing finish.

✅ Zero Oiling-Off: Formulated to melt into a creamy, uniform layer without pooling oil or breaking apart.
✅ Rich 50% FDM Profile: Delivers a deep, satisfying cheddar flavor and luxurious mouthfeel for premium burgers and paninis.
✅ Professional Kitchen Performance: Consistent block structure designed for clean slicing, grating, and effortless high-volume service.

Elevate your burger menu and hot lines with authentic German dairy excellence.

📦 Bulk supply available for all 7 Emirates.
👉 Order Online: www.premiumchoice.ae
✉️ DM us for a B2B volume quote.

16/09/2026

Light 10% Fat Tangy Emulsion. The Ultimate Finish for Tex-Mex Lines. 🌮✨

Deliver authentic sour cream tang and a smooth dollop texture without the heavy fat content. Frischli Sour Cream (10%), supplied by Premium Choice Foodstuff, is expertly formulated to elevate sizzling fajitas, tacos, and high-volume Tex-Mex operations with lighter, health-conscious appeal.

✅ Light 10% Fat Formulation: Perfect for calorie-conscious menus while maintaining rich, traditional flavor profiles.
✅ Smooth Dollop Texture: Holds its shape cleanly for presentation-ready toppings on hot and cold dishes alike.
✅ Professional Kitchen Efficiency: Convenient packaging and consistent quality tailored for busy commercial kitchens and restaurants across the UAE.

Bring authentic flavor and lighter versatility to your menu with Frischli.

📦 Bulk supply available for all 7 Emirates.
👉 Order Online: www.premiumchoice.ae
✉️ DM us for a B2B volume quote.

15/09/2026

Superior Whipping Overrun & Stability. Flawless Definition That Lasts. 🎂✨

Deliver stunning pastry presentations that hold their shape from prep through service. Vermuyten Topping Royale Duo Gold Unique, supplied by Premium Choice Foodstuff, is engineered to whip up smoothly with exceptional volume, holding sharp decorative definition without cracking or weeping.

✅ Superior Overrun & Volume: Maximizes yield while delivering a light, luxurious mouthfeel for professional patisserie.
✅ Long-Lasting Stability: Holds crisp piping details and clean borders under demanding kitchen and display conditions.
✅ Dual-Performance Reliability: The ultimate versatile cream solution designed for high-end hospitality and catering across the UAE.

Elevate your dessert artistry with the dependable stability of Vermuyten.

📦 Bulk supply available for all 7 Emirates.
👉 Order Online: www.premiumchoice.ae
✉️ DM us for a B2B volume quote.

14/09/2026

Instant Soft Serve Reconstitution. Smooth, Velvety Mango Flavor in Minutes. 🥭🍦

Deliver consistent, high-yield soft serve with a refreshing tropical punch that keeps customers coming back. Promolac Mango Soft Ice Cream Powder (25kg), supplied by Premium Choice Foodstuff, is a fast-dissolving mix expertly formulated for high-volume commercial soft-serve machines.

✅ Instant Reconstitution Speed: Dissolves effortlessly and smoothly in minutes, ensuring seamless preparation during peak hours.
✅ Velvety Texture & Rich Mango Taste: Delivers a luxurious mouthfeel and vibrant, authentic mango flavor with every swirl.
✅ High-Volume Commercial Efficiency: Engineered for dependable performance and consistent overrun in busy QSRs, cafes, and dessert parlors.

Elevate your dessert menu and maximize machine efficiency with Promolac.

📦 Bulk supply available for all 7 Emirates.
👉 Order Online: www.premiumchoice.ae
✉️ DM us for a B2B volume quote.

12/09/2026

Authentic German Quality. Smooth Slicing, Melting, and Flavor. 🧀✨

Elevate your sandwiches, burgers, platters, and hot culinary creations with reliable, premium European cheese. Ammerländer Edamer Cheese (40% Fett i. Tr.), supplied by Premium Choice Foodstuff, is crafted in Germany to deliver consistent performance, smooth texture, and a wonderfully mild, savory taste.

✅ Perfect Meltability & Slicing: Uniform block structure designed for clean slicing, grating, and even melting across hot dishes.
✅ Balanced, Versatile Flavor: A mild and nutty profile that complements everything from artisanal sandwiches to gourmet hot lines.
✅ Authentic German Dairy Excellence: Premium quality trusted by hotels, restaurants, caterers, and food service professionals across the UAE.

Bring dependable European quality and taste to your menu with Ammerländer.

📦 Bulk supply available for all 7 Emirates.
👉 Order Online: www.premiumchoice.ae
✉️ DM us for a B2B volume quote.

11/09/2026

Instant Reconstitution Speed. Rich, Lump-Free Mashed Potatoes in Minutes. 🥔✨

Cut down prep time and eliminate labor-intensive peeling without ever sacrificing authentic taste or texture. Promolac Mashed Potatoes (2kg), supplied by Premium Choice Foodstuff, consists of pre-enriched potato flakes engineered to yield consistently smooth, rich results instantly.

✅ Instant Reconstitution Speed: Rehydrates effortlessly in minutes to keep pace with peak service hours and high-volume demands.
✅ Zero Peeling Labor: Streamlines kitchen workflow while guaranteeing uniform quality across every batch.
✅ High-Yield Consistency: Designed to deliver up to 65 reliable portions per pack with a rich, professional mouthfeel.

Bring speed, efficiency, and scratch-like quality to your hot line with Promolac.

📦 Bulk supply available for all 7 Emirates.
👉 Order Online: www.premiumchoice.ae
✉️ DM us for a B2B volume quote.

10/09/2026

Real Cocoa Butter Couverture Fluidity. Exceptional Snap, Shine, and Workability. 🍫✨

Bring ultimate gloss, professional snap, and rich flavor profiles to your fine patisserie and confectionery creations. Embassy Couverture Chocolates (featuring Zen 33% White, Azalea 34% Milk, and Equatorial Blend 56% Dark), supplied by Premium Choice Foodstuff, are crafted with real cocoa butter to deliver superior fluidity and precise tempering results.

✅ Real Cocoa Butter Fluidity: Engineered for smooth melting, easy workability, and flawless coverage in molding and enrobing.
✅ High Gloss Shine & Crisp Snap: Delivers the professional aesthetic and texture expected in high-end artisanal chocolates and desserts.
✅ Versatile Flavor Profiles: From creamy white and balanced milk to robust dark couverture, tailored to elevate every pastry application.

Elevate your chocolate craftsmanship with the precision performance of Embassy.

📦 Bulk supply available for all 7 Emirates.
👉 Order Online: www.premiumchoice.ae
✉️ DM us for a B2B volume quote.

09/09/2026

Bake-Stable 24% Fat Formula. Clean-Label Quality for Professional Catering. 🥔✨

Deliver rich, authentic taste and reliable texture to your culinary creations without compromise. Frischli Sour Cream (24% UHT Schmand), supplied by Premium Choice Foodstuff, features a bake-stable, gelatin-free formulation expertly engineered to meet the demands of clean-label hotel and restaurant catering.

✅ Bake-Stable 24% Fat Formula: Maintains structure and creamy mouthfeel under heat without splitting or separating.
✅ Gelatin-Free & Clean-Label: Perfectly tailored for modern kitchens seeking natural, premium ingredients and uncompromised quality.
✅ Professional Catering Reliability: Designed for uniform performance across high-volume banqueting and à la carte service.

Elevate your menu standards with the trusted quality of Frischli.

📦 Bulk supply available for all 7 Emirates.
👉 Order Online: www.premiumchoice.ae
✉️ DM us for a B2B volume quote.

Address

Ras Al Khor 1
Dubai
296355

Opening Hours

Monday	08:30 - 17:30
Tuesday	08:30 - 17:30
Wednesday	08:30 - 17:30
Thursday	08:30 - 17:30
Friday	08:30 - 17:30
Saturday	08:30 - 17:30

Telephone

+971 44 310 570

Website

https://www.premiumchoice.ae/

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