SixthFactor

22/02/2025

Knowing who bought your product is only half the story.

At SixthFactor , we dive deeper to uncover why potential customers hesitate, helping you barriers into bridges.

Ready to unlock predictable ? Write to us on [email protected].

14/02/2025

Trends show what happened. We reveal it happened.

Most reports focus on surface-level data, but true comes from understanding the behind consumer behaviour.

At SixthFactor, we go beyond the numbers to uncover the that drive . Want to know what’s beneath your data? Write to us on [email protected]

11/02/2025

Data tells you what. We tell you why.

Numbers reveal patterns, but understanding human behaviour requires more than just data. At SixthFactor, we go beyond the numbers to decode the ‘why’ behind decisions, so you can make moves.

Want to uncover the that matter? Visit www.sixthfactor.com or send us an email on [email protected]

22/04/2023

SixthFactor wishes you and your family a blessed Eid al-Fitr filled with joy, peace, and happiness.

27/12/2022

Neuromarketing Usability Research: Frequently Asked Questions
-> Is Neuromarketing usability research suitable for every brand?
-> What are the equipment and metrics to determine Neuromarketing usability?
-> What is the cost of Neuro usability research?
Read more: bit.ly/3PVPqZF

21/12/2022

5 Neuromarketing examples to create more "Effective Commercials."
-> Detecting hidden reactions
-> Peer reviews and actions count
-> Zooming on emotions
-> Having a clear focus
-> Frog effect
Visit Us: https://sixthfactor.com/

12/12/2022

Market Research
– Why is it important to factor in human unpredictability?
-> Ask questions that prompt answers
-> Consider exaggerated claims
-> Drawbacks of behavioural data
Read More: bit.ly/3FLZhOg

07/12/2022

How to Measure Packaging Effectiveness - The Behavioural Approach.
-> Visibility
-> Findability
-> Communication
-> Shopping behaviour
Visit Us: https://sixthfactor.com/

30/11/2022

Steps involved in incorporating EEG research into the field of Neuromarketing.
-> Target audience
-> Research location
-> Neuromarketing equipment
-> Fitting EEG equipment

Visit Us: https://sixthfactor.com/

22/11/2022

How to Identify New Market Opportunities in a Changing World
-> Track changes in consumer behaviour
-> Check waste
-> Identify pain points
Read more: https://sixthfactor.com/identify-new-market-opportunities-changing-world-2/

Just like the rest of the world, the COVID-19 aftermath has left many businesses too grappling to stay afloat in the myriad of changes being thrown over ti Read more

10/11/2022

How does business utilise behavioural economics?
-> Precise group definitions and segmentation
-> Advanced technology, resources
-> Differences in message delivery
Visit Us: https://sixthfactor.com/

19/08/2022

5 Types of Social Proofing: A Key to Magnetic Marketing.
-> Expert Social Proof
-> Celebrity Social Proof
-> User Social Proof
Visit Us: https://sixthfactor.com/