Sustainability Tribe

Sustainability Tribe Middle East's pioneering social enterprise inspiring Climate Action since 2009. Partnership, Sponsor Sustainability Advisory, Education & Marketing

Social Awareness for Sustainability; Changing Mindsets for a Better World since 12 years!

Yesterday, I had pleasure speaking at Big 5 Global, yet another year speaking about   The first time I spoke at   was in...
25/11/2025

Yesterday, I had pleasure speaking at Big 5 Global, yet another year speaking about

The first time I spoke at was in 2011, delivering a workshop designed to prepare contractors in the region for still up and coming back then.

This year my session was "The disconnect between green building guidelines and stakeholder value: A call for action"
Personally, it felt like a full circle. So I brought in my insights, observations and research over the 16 years in the first slide 'then & now' and throughout the session to strengthen the progress of in our region and recapture the lost value in average green building projects.

Thank you organizers for fantastic organization over the years and special thanks to my audience for a great response to the session.

I’ll be speaking at  Big 5 Global 2025, the world’s most influential event uniting the construction and urban developmen...
23/11/2025

I’ll be speaking at Big 5 Global 2025, the world’s most influential event uniting the construction and urban development industry. From 24–27 November at Dubai World Trade Centre, connect with 85,000+ professionals, explore 120+ expert-led Talks, and discover 2,800+ global suppliers shaping the future of our industry.

Get your complimentary visitor ticket here: https://www.big5global.com/b5g25-sp-suc

14/11/2025

It was a privilege being part of the working group that developed Greening Communities Guidance: Lifelong Learning for Climate and Sustainability Action that just launched at

Download the document here: https://shorturl.at/57l6e

Led by and Greening Education Partnership (GEP) in collaboration with World Organization of the Scout Movement (WOSM).

I still remember the early discussions at GEP where we were brainstorming how to define communities as it's such a comprehensive term. Meeting amazing Edith Hammer Cynthia Márquez-Pugelj Katie Jones at in Dubai, Getting to know many amazing working group members like Dr. Subarna Sivapalan FRSA, SFHEA, Anastacia, Clair, Kate over the last 2 years through the meetings. It was a proud moment for all of us to see the final document getting launched.

This journey helped me learning different aspects of developing a collaborative document at an international platform working alongside many experts from around the world with diverse expertise and perspectives.

It also enabled me sharing my own experience of educating society at Sustainability Tribe over the past 16 years and contribute my sustainability specific industry expertise through action oriented tools within this document. You can also find 's case study within the guiding document.

The highlight of our afterparty was the horn blowing by Bernardo to give a nod to indigenous communities and his roots in Brasil where is taking place and celebrate our collective work, "Minka"!

UNESCO Institute for Lifelong Learning Education 2030 UN

It was my great pleasure to participate in developing Greening Communities Guidance as part of   (GEP)The work started b...
09/11/2025

It was my great pleasure to participate in developing Greening Communities Guidance as part of (GEP)

The work started back in 2023 ahead of and now came to fruition after 3 years of hard work by our fellow working group members. Now, the Greening Communities Guidance document is about to launch on 14th Nov during

Please join us online for the launch event.
Registration link: https://shorturl.at/ONS05




It was my pleasure to present   's work at    Pillar 4   quarterly working group meeting. My presentation was mainly foc...
25/03/2025

It was my pleasure to present 's work at Pillar 4 quarterly working group meeting. My presentation was mainly focused on how our Tribe's impacts have been measured and how they are empowered to self evaluate and self report their progress of behaviour and mindset change for climate neutrality. Particularly part of our Ambassador program.

You can read the stats on our website homepage www.sustainabilitytribe.com

Recently, the Sustainability Tribe has been auto running. However, it's amazing to see in the backend how our community is actively accessing our resources and continues to learn and act. 💚

Snapshots from our panel discussion: Improving awareness and driving stakeholder engagement for sustainable building mat...
11/12/2024

Snapshots from our panel discussion: Improving awareness and driving stakeholder engagement for sustainable building materials at BIG 5 Global Talk at Dubai World Trade Center.

Along with my fellow panelists and industry leaders, Mr Khaled El Dokan, Country CEO - Lafarge UAE, Mr Wesley Thomson, Partner, Head Of ESG,
Knight Frank MENA, Dr Jacinta Dsilva, Research Director SEE Institute and moderator Ms Anna Griffin, Chief People Officer & Head of ESG, Arabian Gulf Steel Industries we delved deep into the challenges and opportunities surrounding sustainable building materials and their critical role in shaping sustainable cities of the future.

From enhancing awareness of the stakeholders to navigating policies and addressing barriers to adoption, the conversation highlighted actionable strategies to accelerate transition to a sustainable built environment across MENA region.

I'll be speaking at Big 5 Global 2024  where the global construction industry meets annually — bringing together leaders...
25/11/2024

I'll be speaking at Big 5 Global 2024 where the global construction industry meets annually — bringing together leaders, innovators, and key stakeholders from every corner of the world. Connect with top industry professionals, explore 150+ expert-led sessions and discover innovative products and solutions transforming our industry.

Join me at Big 5 Global from 26–29 November 2024 at the Dubai World Trade Centre.

Tribe,   today; watch 'Buy now: the shopping conspiracy' on  to open your eyes! We don't need activism, protests, boycot...
22/11/2024

Tribe, today; watch 'Buy now: the shopping conspiracy' on to open your eyes!

We don't need activism, protests, boycotts, or climate pessimism. We need corporate leaders & professionals to bring a from within. We need more than

It starts with oneself & setting apart the right information from mis-disinformation.

It was lovely to get some  buzz virtually during our    working group meeting today. Last year, we had our working group...
15/11/2024

It was lovely to get some buzz virtually during our working group meeting today. Last year, we had our working group meetings in person at in Dubai. Within a year, we have made huge progress. You can read our 2023-2024 achievement report using the QR code in the image.

It was my great pleasure to speak at TO THE TABLE MEA 2024 with Philip Halanen from Wyndham Hotels and Resorts, and Cons...
09/10/2024

It was my great pleasure to speak at TO THE TABLE MEA 2024 with Philip Halanen from Wyndham Hotels and Resorts, and Constance Maillard de la Morandais from Accor moderated by Devina Divecha on the topic, 'Engaging with Environmental Targets for a More Sustainable Future'.

Thanks, Debbie Wilson, for inviting me. The forum focusee on and was insightful.

The second panel discussion I participated in the  last week was about 'Unlocking sustainable potential: Exploring FDI's...
14/05/2024

The second panel discussion I participated in the last week was about 'Unlocking sustainable potential: Exploring FDI's impact on food security, and the SDG attainment in agriculture.' part of track.

My fellow panelist were Alvaro Silva-Santisteban Ferraro Amanda Line, Marie-Christine Luijckx and very well moderated by Marianna Bulbuc Rheuben. It was interesting to see how Mariana built this topic bottom up, with some ground level businesses working in then a consultant like me who advices businesses to build and prepare them for or and then public sector, foreign government approach. Not just us, but our audience enjoyed the discussion and showed great engagement, too.

and has been a topic of my personal interest for years. Given its impact on so many levels, including public health, direct impact on through etc. Plus and topics like rights and potential of finding solutions on so many like through proper food redistribution, indigenous foods and what not

So, I took this opportunity to raise awareness by bringing out the interconnectivity of all these topics and demonstrating a big picture for the audience. By pointing out some current barriers in and where FDI could bring the biggest positive impacts.

Of course, I touched upon some of my consulting examples like how I set up for my clients or how we worked on their and alignments before funding rounds. But most importantly, businesses in the and sector need to build their purpose around the of people and the planet if they aspire to attract and want to flourish in the long run. This industry is inherently dependent on both and capitals.

Last week, I spent fantastictwo days at AIM Congress in Abu Dhabi, exchanging ideas, knowledge,and discussions with glob...
13/05/2024

Last week, I spent fantastictwo days at AIM Congress in Abu Dhabi, exchanging ideas, knowledge,and discussions with global experts.

My first panel discussion was under and track, "Empowering Emerging Countries: Future Cities as Catalysts for Sustainable Development and Inclusive Growth" with fellow panelist Bertrand Badré who brought his immense experience from The World Bank and current role as an investor and Daouda GUEYE Deputy Mayor of Dakar City who knows very well what it takes to run cities in current challenges and bringing vision of sustainable future. Our session was very well managed and moderated by Dr. Houda

Through my participation, I brought a holistic approach to this dialogue. Here is the summary.
● When talking about , we can not forget making our current cities and overcome current barriers.
● While planning future we need to keep focus on cities that work for its purpose. We can not have sheer return on investment' approach and construct only prime real estate to accommodate elite of the society. We need . Therefore, we definitely need housing and infrastructure for masses. Given the availability of mostly sub-prime & remote locations for new megacities and to acquire uptake from buyers, renters, and businesses; we need a fully functioning city to avoid futuristic ghost towns.
● We need to think beyond as they last only a few years. We need to develop for future working worlds, where topics like societies and economies, households and individuals are priority. So when it comes to our priority should be
In the past, our cities grew mostly organically. Now we have the opportunity to bring and include knowledge as well as learned experiences of our citizens and leaving a little space for organic settlement.
● To achieve we need to educate our urban population, public-private sector.

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