UM MENA

22/01/2024

Exciting Insights Shared! ⭐ Our Regional Director – Digital Planning & Investment, Abdelnabi Alaeddine, recently contributed valuable insights in a Meta panel discussion on the intricacies of consumer engagement during Ramadan and strategic considerations for brand campaigns.

Abdelnabi joined a distinguished panel and emphasized the significance of pre-establishing a cohesive framework, where aligning creative and media agencies, media partners, and clients is key to defining a unified approach, KPIs, and messaging across the marketing funnel. He also highlighted the effective synergy between personalization and AI in optimizing for the lower funnel.

Stay tuned for more industry insights and collaborative discussions! 💡

11/01/2024

What a great way to start the year! 🤩 We are certified a Great Place To Work for a second year in a row! 🙌 A huge thanks to our incredible team. This certification reflects the trust and respect within our UM Family. Together, let's keep making UM a Great Place To Work! ❤️🤍

MCN Middle East Communications Network

11/10/2023

In Campaign Middle East's Power List MENA issue, our CEO of UM MENAT, Joe Nicolas, revealed three pivotal pillars that will further elevate the region’s marketing excellence onto the global stage.

“Marketing success hinges on your ability to transcend regional limits and gain global recognition. Notable regional examples such as Emirates, Qatar World Cup and the multiple competing tourism boards across the Middle East have demonstrated the prowess of taking homegrown concepts to the world stage.”

Read more on how this region can set new industry benchmarks that lead the charge, push the boundaries of what is possible, and change the game to win here https://bit.ly/3PU7vay

28/09/2023

Musk's X or Zuckerberg's Meta? - Agency experts explain the benefits of today's social landscape and how to win on the major platforms.

Aneesa Rashid, Social and Influencer Lead at UM UAE, spoke with ArabNews on the success of social media platforms in today's market.

“X’s recent launch of performance-driven products, including mobile and website conversions ads, has helped optimize campaign performance, and since, we’ve seen brand interest shift back onto the platform,” said Aneesa,

To learn more visit here, https://bit.ly/3PVjRR8

21/09/2023

The UM Turkey team is at DMEXCO this week, Europe’s leading digital marketing and tech event! The first day was a great success, with a jam-packed agenda of meaningful and insightful content. As you would expect, there are a lot of brilliant talks on the next generation, the future of e-commerce, the new era of digital marketing and looking ahead with AI.

We look forward to seeing what today has in store!

Shout out to our amazing UM Turkey team, looking great at the conference!

Worldwide

18/09/2023

In a world abuzz with talks of AI and its impact on the media industry, UM Turkey has launched a never-seen-before AI application that revolutionises the product sales experience for consumers. UM partnered with their esteemed client, MediaMarkt, and developed an eCommerce application that seamlessly incorporates AI into the very core of the media and sales strategy.

Read about the full case study here: bit.ly/44UroUz

In a world abuzz with talks of AI and its impact on the media industry, UM Turkey has launched a never-seen-before AI application that revolutionises the product sales experience for to consumers, UM partnered with their esteemed client, MediaMarkt, developing an eCommerce application that seamlessl...

05/09/2023

Our MD of UM UAE, Maria Poulton, spoke with Campaign Middle Eastabout the importance of empowering women in the media and advertising industry.

Maria commented, "It's important to me for young women starting their careers to see where their job can take them, to have high aspirations, and not to feel they may eventually hit a glass ceiling."

Read the full interview here: bit.ly/44zkbch

UM Worldwide
MCN Middle East Communications Network

The advertising industry in this region has plenty to shout about when it comes to gender diversity. We recently interviewed a number of female executives for our annual Women in Advertising issue and there were lots of positive comments about the progress being made. But no-one will deny there is a...

01/09/2023

Our Head of Digital for UM KSA, Nadeem Ibrahim, has shared the insights of UM's latest study with Snapchat and Reprise on the power of social commerce, emphasizing its effect on purchasing decisions and its role in the region - specifically Saudi Arabia.

Some key highlights include:

- 97% of people in KSA discover products via social media vs. an average of 80%
- 80% of people in KSA purchased a product on a social media platform vs. 45% across the others
- 81% of people in KSA prefer to discover new products via social media

Read the full interview with CommunicateOnline with access to the report: https://2cm.es/sA2N

28/08/2023

Utilising DoubleVerify's ABS solution, we were able to optimise L'Oréal ME's campaign performance and successfully manage placements in brand-suitable environments.

Raja Yazigi, Media Director at L’Oréal, said: “The superior performance of DV authentic brand suitability on cost efficiency and brand protection proved that this test is scalable towards a wider and safer advertising environment for our brands, coupled with cost savings we can re-invest.”

Read more here with Campaign Middle East: https://2cm.es/sxnk