The Engage Group

The Engage Group The Engage Group is the Middle East’s leading employee communication and experience agency.

When it comes to communicating with your people and creating world-class employee experiences, we know how to get the job done. Since 2013, our team of Engagers have been blending behavioural psychology, communication expertise, and creativity to drive organisational success from the inside out.

Most organisations don't have a communication problem.They have a translation problem.Leadership speaks in strategy. Emp...
04/06/2026

Most organisations don't have a communication problem.

They have a translation problem.

Leadership speaks in strategy. Employees need relevance. Managers sit in the middle and do the conversion.

Yet while 87% of communicators say manager capability is a communications risk, only 21% provide managers with the tools to communicate effectively.

In her latest blog, Debbie Diss, Account Director at Engage, explores why managers are often the difference between communication that is simply sent and communication that actually moves people.

Read the full article and discover practical ways to strengthen manager communication across your organisation.

Click here to read the full article: https://www.engagegroup.me/2026/06/04/managers-where-communication-either-lands-or-unravels/

This month, Engage turns 13.And ordinary is not invited.Because ordinary doesn’t engage people. It doesn’t shift behavio...
02/06/2026

This month, Engage turns 13.
And ordinary is not invited.

Because ordinary doesn’t engage people.
It doesn’t shift behaviour.
It doesn’t build belief.
And it definitely doesn’t create momentum.

For 13 years, we’ve helped organisations do the opposite: creating communication, culture and employee experiences that people notice, understand and act on.

So, to celebrate our birthday, we’re doing something very Engage.

Useful. Strategic. And absolutely not ordinary.

Details coming soon.

Sometimes the most important thing a team can do is stop and realign.After a period of disruption, shifting priorities a...
20/05/2026

Sometimes the most important thing a team can do is stop and realign.

After a period of disruption, shifting priorities and stretched teams, momentum can easily get lost in the day-to-day.

Our Reset & Refocus Strategy Workshop is designed to help teams reconnect around what matters most, align on priorities and leave with a practical roadmap for the months ahead.

Because staying on track in 2026 won’t happen by chance. It happens through clarity, focus and action.

To book your workshop, contact [email protected]

13/05/2026

Wellbeing isn’t shaped by one campaign or initiative. It’s built through the culture people experience every day.

The organisations that get this right make wellbeing visible through consistent communication, supportive leadership, and everyday actions.

Want to build a culture that supports your people long term? Reach out to us at [email protected].

Q2 is a powerful time to reset and refocus.After a period of disruption, shifting priorities and stretched teams, now is...
11/05/2026

Q2 is a powerful time to reset and refocus.

After a period of disruption, shifting priorities and stretched teams, now is the moment to pause, realign and make sure 2026 stays on track.

Our Reset & Refocus Strategy Workshop helps teams cut through uncertainty, agree what matters most and leave with a clear roadmap for action.

Ready to move forward with clarity?
Say [email protected] to book your workshop.

27/04/2026

Thinking about a career change? Khulood says: “Definitely consider internal comms.”

She shares how the field is always evolving and why being an internal communicator is one of the most rewarding jobs out there. “It’s about helping people… helping them understand, feel proud, and feel connected.”

Listen to the full podcast here: https://www.engagegroup.me/2026/02/05/voices-from-within-the-power-of-internal-comms/

23/04/2026

Cybersecurity isn’t awareness. It’s communication that shapes behaviour.

That’s why we design cybersecurity campaigns as experiences, not announcements. A connected drumbeat of communication that makes security visible, practical, and hard to ignore.

Because behaviour doesn’t change through one message. It changes through consistent communication people experience every day.

If you’re looking to make cybersecurity stick, not just land, we can help.

20/04/2026

New podcast episode out now! We sat down with Khulood Al Mehairi, an Emirati trailblazer in internal communications, to explore the power of storytelling, culture and connection in shaping employee experience.

Khulood shares what internal comms really is and why it matters more than ever.

Listen to the full episode: https://www.engagegroup.me/2026/02/05/voices-from-within-the-power-of-internal-comms/

# InternalComms

There’s something powerful about being back in a room together.After everything the region has been navigating, the ener...
16/04/2026

There’s something powerful about being back in a room together.

After everything the region has been navigating, the energy at the HR & CQ Summit 2026 was a reminder of just how important these moments are. Not just to reconnect, but to reflect on how we lead through change.

In a moment where organisations are navigating rapid AI advancements alongside ongoing regional uncertainty, leaders are being asked to make decisions in real time, often without clear answers.

Our CEO & Founder Brett Smyth explored a question many organisations are facing right now: how do you lead when there is no playbook?

He explored three practical ways to navigate this:
1) The engagement test: What are we actually signaling to our people right now?
2) Redefine the rules: Which rules no longer fit the reality we’re operating in?
3) Treat people like adults: How do we create clarity, trust and accountability.

A big thank you to Emma Jordaan and Sarah Brooks FCIPD for bringing together such a thoughtful and energising group of people.

If this is something you are thinking about, we would be happy to share how we support organisations through it.

25/02/2026

We’ve launched a new website.

Why should you care? Because it’s full of practical ideas, toolkits you can actually use, and podcasts worth your time.

We’ve also made our services clearer, so it’s easier to see how we help organisations engage their people. Have a look around and get in touch if we can help.

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Prime Business Center, Tower A, Office 904, JVC
Dubai

Opening Hours

Monday 08:00 - 18:00
Tuesday 08:00 - 18:00
Wednesday 08:00 - 18:00
Thursday 08:00 - 18:00
Friday 09:00 - 06:00

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