12/08/2026
The World Sports Summit Dubai highlights four forces that are transforming sport:
Technology. Investment. Media. Leadership.
But they all converge on two fundamental elements:
the individual and the team.
Because, ultimately, it is always a human being who has to perceive, decide, adapt and perform under pressure. And very often, they have to do so together with others and within a specific context and environment.
This is where Applied Neuroscience to Human Performance can make an important contribution.
Sport and business are different worlds, but athletes, managers, executives and teams share some of the same challenges: stress, attention, emotions, decision-making, leadership, trust and performance under pressure.
Through VEGA Consultancies LLC and the Peak Performance Hub Dubai, I integrate applied neuroscience, cognitive assessments, training, and physiological and neurophysiological measurements not only to better understand how individuals and teams react, self-regulate and perform, but also to provide these professionals with practical tools for cognitive neuroenhancement and improving their mental abilities.
With one fundamental principle:
Peak Performance and Wellbeing must be able to grow together.
Environments change, goals change, but when it is time to perform at a high level, it is always the human system that has to respond, and it can do so by bringing into play all the resources available: both individual and team resources.
World Sports Summit Dubai Sports Council Dubai Department of Economy and Tourism Gagliardi Rosarita
Wellbeing SportsPerformance VEGAConsultancies PeakPerformanceHubDubai
