Probe Marketing Management
PROBE was set up to cater for a growing business need of organizations in the market Intelligence and Quality assurance monitoring Mystery shopping. It is the Process of discovering whether or not a your customers are happy or satisfied with the products or services you offored. We conduction customer satisfaction surveys face to face, over the phone, via email or intern
et, or on handwritten forms. Customer answers to questions are then used to analyze whether or not changes need to be made in business operations to increase overall satisfaction of customers. Working with a team of experienced consultants recruited from different industries and sectors, customer satisfaction surveys are designed based on proven research models for both the public and private sectors. These models also accommodate the specific needs and requirements of the client. As markets shrink and analysts predict a touch economic climate ahead for the immediate future, companies are concentrating on trying to retain their market share and existing customer base by focusing on boosting customer satisfaction. This approach is financially prudent as it costs five to eight time more to attract new customers through marketing initiatives than to retain existing ones, hence the current drive towards closer monitoring of customer satisfaction and using benchmarking to facilitate fast track improvements. Customer Satisfaction Reports
All survey results are presented in a clear and concise manner using graphic representations such as pie charts, bar charts and graphs
